Marketing real estate has come a long way. The days of posting listings in the local paper and hoping buyers see your client’s yard signs are behind us. If you only post your listing to the MLS and third-party databases like Zillow or Trulia, you may be missing out on crucial home buyers. An astounding 79% of internet users in the United States are on Facebook, and Instagram has over 2 billion users worldwide. Let’s not forget about Tik Tok, Pinterest, X (formerly Twitter), and Youtube. As a 21st century real estate professional, it is crucial to establish your brand on multiple social media accounts.
This post will focus on three techniques to use on social media channels to attract home buyers to your real estate business.
1. Participate in Facebook groups
Facebook designed Groups over ten years ago to provide a collaborative space for like-minded users to discuss industry trends, socialize, and network. In 2016, Zuckerberg reported that more than 1 billion users actively engaged in the Facebook Groups feature in a single month to explore shared interests. There are thousands of active real estate Facebook Groups available to join. Many of the members frequently post listings on the discussion boards. Additionally, many real estate agents in these groups post referrals. As a result, you may be able to find a potential client in your area without leaving your desk! Real estate groups allow listing agents and buyer’s agents to communicate quickly and begin the house buying process.
Additionally, agents with potential buyers moving to new areas can result in social media content centered around building referral networks. To find a local real estate group, log in to your Facebook account and navigate to the Groups page. Click ‘discover’ and begin finding your local real estate groups!
2. Increase social media engagement with listing posts
Promoting a new listing to your social media followers will only be as good as the reach and engagement your social media posts generate.
How do you increase your reach and engagement?
Standing out on social media takes more than just posting a link to your listing. By using visuals and creative formats, you can grab attention and drive more interaction. Here are some strategies to try:
Use high-quality images — professional real estate photography helps your listings stand out in crowded news feeds
Create a narrative around your listing photos so buyers can picture life in the home, neighborhood, and city
Save the hard facts for MLS and databases, while keeping your social posts emotional and relatable
Design digital listing flyers that combine images, descriptions, and contact info into a shareable post
Encourage sharing by setting posts to “public” so followers and colleagues can easily spread the word
To make your own digital listing flyers, download these free social media templates.
3. Create a messenger chatbot
Chatbots are becoming a powerful tool for real estate agents looking to connect with clients in a more efficient way. With AI and Natural Language Processing (NLP), these automated assistants can handle conversations, nurture leads, and boost conversions—all without extra manual effort. Here’s how chatbots can help agents today:
Reach people with shared interests directly on social media platforms like Facebook
Answer questions quickly while generating valuable leads
Share new listings with subscribers and promote upcoming open houses
Schedule showings and direct potential clients to relevant blog posts or resources
Provide conversational, automated interactions that feel natural and personalized
Maruti Tech Labs posted this thorough article about the rise of chatbots.
As social media platforms continue to evolve and grow, it is necessary to stay knowledgeable about the latest technology trends and innovations. Start adding the techniques discussed above to your social media strategy and begin networking with online home buyers today.
How real estate photography enhances your social media
Looking for ways to make your social media posts attention-grabbers? Consider using professional real estate photography across your channels! Virtuance offers beautiful HDReal® images, aerial photography, and marketing enhancements to help you up your social media game. If you want to outshine your competitors on social media, trust Virtuance to help you shine the brightest and schedule your shoot today!
FAQ
Social media is a powerful platform to reach a larger audience and promote your listings. Social media platforms can help you engage with potential clients, build your brand, and expand your reach! By implementing these tips, you can enhance your social media strategy for real estate, connect with your target audience effectively, and drive meaningful results for your business.
Posting on social media is an excellent way to attract potential clients. Social media platforms offer immense potential for expanding your reach, building your brand, and generating valuable leads in the competitive real estate market.
