How to find and win expired listings

Expired listings can be a diamond in the rough (and worth the mining!) for real estate agents who excel in the following marketing strategies It takes confidence and strategic planning to pitch yourself to a disgruntled and often jaded homeowner with an expired listing. Agents who successfully transform tired, old listings into hot homes online […]

The One Room That’ll Make Buyers Bail, Even If They Love the House

By Margaret Heidenry | Source: In my yearlong house hunt, I’ve toured countless homes, and that first visit is a lot like a first date. It can be going great, right up until you spot your personal deal killer—like a pack of cigarettes in her purse, or white socks with sandals. Check, please! Same thing happens when shopping for a […]

Homebuilding Isn’t Keeping Up With Growth, Development Group Says

By Laura Kusisto | Source: America’s housing shortage is more wide-ranging than cloistered coastal markets, stretching from pricey locales such as California and Massachusetts to more surprising places, such as Arizona and Utah. Some 22 states and the District of Columbia have built too little housing to keep up with economic growth in the 15 years […]

A step-by-step guide to the homebuying process

From house hunting to the closing, here’s what you can expect By April Gardner | Source: Curbed You’ve weighed the pros and cons of renting versus buying, and buying, with its promise of equity appreciation, won. Assuming the title of homeowner is one of the most significant financial commitments you will ever make, and the […]

Flip this house! Zillow plans to buy and sell homes

Zillow is the site you go to when you want to know how much more the house you bought a few years ago is now worth — not to mention the homes of all your neighbors. By Paul R. La Monica | Source: CNN Money But the real estate information company is planning to get […]

Are your images wrecking your vacation rental business?

Why Professional Photography Matters: Book your vacation rental more frequently and for more money with this impactful marketing strategy   If you’re struggling to keep your vacation rental booked, your dilemma could be as simple as the photographs you publish on your listing. Think about it – you have 20 seconds to capture a renter’s […]

How to quickly prepare for a listing photo shoot

Use this guide to optimize the marketability of your listing! Professional photography is the #1 factor that will determine how much money your property will sell for. While the quality of the photography is important, it’s just as important to make sure your house is clean and organized to make it as marketable as possible. […]

Ebook: The Ultimate Guide To Switching Real Estate Photography Vendors

Professional real estate photography has never been more important for listing agents and there are incredible statistics to back this up. For instance, did you know that 96% of buyers view listings online prior to deciding to see a home in person? And that homes with professional photos get 61% more views?          Agents who use […]

Rules of Engagement: How Cities Are Courting Amazon’s New Headquarters

By Laura Stevens, Shibani Mahtani and Shayndi Raice | Source: Don’t get too fancy. Head to edgier, trendier, neighborhoods. And definitely stay on time. These are a few of the tricks cities are deploying in their all-out effort to woo Inc.’s new headquarters, a move the online retailer says could bring nearly 50,000 jobs and more than $5 […]

Does Your Home Staging Look Too Sterile? How to Warm Things Up

By Adriana Velez | Source: Home staging—the practice of arranging furnishings and decor in a house so buyers can envision living there—is becoming an ever-more important tool for home sellers. In fact, studies show that staged homes sell 88% faster and for 20% more money than those that aren’t staged. And yet: Home staging can be taken too far. Home […]