Virtuance Updates

How to Leverage Virtuance for Zillow® Showcase

By Rachel Gombosch Last Updated June 9, 2026 5 min read

With the introduction of Zillow® Showcase, agents have a powerful way to give their listings “VIP” treatment, featuring high-resolution media, interactive floor plans, and preferential search rankings. As a leader in real estate photography and media, Virtuance is fully equipped and verified to provide the high-end media required to power these specialized listings. However, it is important to understand how the relationship works to ensure your property gets the spotlight it deserves.

Key Takeaways

  • Virtuance provides all media required for a Zillow® Showcase listing, including photos, a Zillow 3D Home® tour, and interactive floor plan.
  • Virtuance’s Interactive Essentials Bundle packages all required Showcase assets together at checkout to save you money over retail pricing.
  • Just invite Virtuance (info@virtuance.com) through your Zillow® Showcase dashboard after booking your shoot, and they will automatically upload the completed media.

The Essentials: Meeting Zillow® Showcase Requirements

To unlock the features of a Zillow® Showcase listing, Zillow requires a specific set of high-quality media assets. Virtuance makes meeting these technical requirements simple. To qualify, your Virtuance order must include:

  • At least 10 Professional Images: High-impact photography that captures more attention and drives clicks.
  • A Zillow 3D Home® Tour: An immersive digital walkthrough.
  • A Zillow Interactive Floor Plan: This is a specific requirement—standard 2D floor plans are not compatible with the Showcase format.

Virtuance bundles these media assets together to save you money over retail pricing. Check out our Interactive Essentials Bundle to get everything you need for a Showcase listing.

Important: Eligibility vs. Media

While Virtuance provides the professional media needed for the platform, purchasing these services through Virtuance does not automatically guarantee a Zillow® Showcase listing. Zillow® Showcase is a premium subscription service currently available to a limited pool of agents (approximately 10% of users in any given market). 

The selection and approval process is handled entirely by Zillow. Virtuance has no control over Showcase eligibility; you must be pre-approved by Zillow to utilize these features.

How to Select Virtuance as Your Zillow® Showcase Photographer

If you are an eligible Zillow® Showcase subscriber, you have the power to choose Virtuance as your professional media provider. Here is the simple process:

  1. Book your Virtuance shoot
  2. Designate Virtuance as your photographer on Zillow
  3. Input Virtuance’s contact information.

1. Book your Virtuance shoot

Book your session directly through Virtuance. We will capture your professional photos, Zillow 3D Home® Tour, and Interactive Floor Plan. For the easiest experience, select our Interactive Essentials Bundle at checkout to get all required media in a single click.

Important Note: Virtuance can only upload your Showcase listing if we capture all of the required media. If you prefer to order à la carte, you must include at least 10 images, a Zillow 3D Home Tour, and an Interactive Floor Plan to qualify.

2. Designate Virtuance as your photographer on Zillow

Once your Virtuance order is submitted, you must connect us to your Zillow® Showcase listing so we can upload your media automatically.

How to do it:

  • Go to your Zillow® Showcase dashboard for your specific listing and click Get Media.
  • Select “Photography companies you know”.
  • Click “Invite photographer”.
Screenshot from Zillow’s Getting Started Guide

3. Input Virtuance’s contact information

After clicking “Invite photographer”, enter the following info.

  • Company Name: Virtuance
  • Company Email: info@virtuance.com
Screenshot from Zillow’s Getting Started Guide

Once submitted, Zillow will send us a direct upload link. As soon as your media is ready, our Quality Assurance team will handle the technical setup and upload all assets directly to your Zillow® Showcase listing!

Note: For shoots still in progress, your request will remain pending until your media is published, at which point we will ensure all assets are uploaded.

Seamless Delivery and Management

Virtuance only manages the delivery of the assets we create. While we handle the initial upload, you maintain control over the final presentation. For platform navigation or advanced editing, please refer to your Zillow® Showcase onboarding resources.

  • Hiding or Rearranging Images: Once Virtuance delivers your assets, we cannot delete them from the platform. However, you still have control to hide or rearrange photos via Aryeo.
  • Platform Support: For help with the Showcase interface or technical troubleshooting, please contact Zillow® Showcase & Media Experts Support.

Zillow® Showcase & Media Experts Support contact information

Hours of Operation

  • Monday to Friday, 5 am – 6 pm PT
  • Saturday to Sunday, 6 am – 3 pm PT

Ready to Elevate Your Brand?

Zillow® Showcase is a game-changer for agents looking to impress sellers and win more listings. By pairing Zillow’s powerful platform with Virtuance’s world-class photography and media, you create a listing that doesn’t just show a home—it captures an audience.

FAQ

Can I designate Virtuance as my Zillow® Showcase media provider before scheduling my shoot?

While you can do either first, it is much more efficient to book your Virtuance shoot first so we already have your order on file when Zillow sends us the direct upload link.

No. Virtuance has no leverage over Zillow’s selection process. You should contact Zillow directly for all eligibility inquiries.

To help you get the most out of your subscription, Zillow has created a comprehensive Getting Started Guide. This resource provides everything you need to know about setting up your Showcase account, managing your listings, and leveraging the platform’s premium features.

Virtuance only uploads media captured by our professional team. To add your own photos, you can upload them to your MLS or contact the Zillow support team at support@zillow-workspace.com.

For your Virtuance shoot or media files: Contact Virtuance at info@virtuance.com.

For Zillow® Showcase technical issues: Contact Zillow directly at support@zillow-workspace.com