NEWS

Lennar Digital Content Team Partners with Virtuance as Premier Photography Provider

Lennar, one of the nation’s leading homebuilders, has selected Virtuance as their premier real estate photography provider. This collaboration will further elevate the homebuying experience for Lennar customers.

Lennar and Virtuance are joining forces to provide homebuyers with a seamless, visually-rich experience from start to finish. Leveraging Virtuance’s cutting-edge technology and award-winning photography, Lennar aims to showcase its high-quality homes effectively and attractively to potential homebuyers, remaining steadfast in its commitment to creating the best possible home buying experience.

“We look forward to teaming up with Virtuance to create photography that will provide our customers with an enhanced visual experience and assist them in finding the home of their dreams,” said Ashley Max, Director of Digital Content for Lennar.

Virtuance, known for its industry-leading HDReal® imaging system, boasts over a decade of experience providing exceptional visual marketing solutions to real estate professionals. The company’s unique blend of technological expertise and artistic mastery will enable Lennar to present its homes in the most appealing and accurate manner possible for customers across the country.

“We are excited to help Lennar elevate their photography to support marketing their homes and communities! And we are committed to ensuring that their wonderful team has the visual content they need to reflect the lifestyles they work hard to create for their customers,” stated Jade Bartlett, Head of Sales for Virtuance.

Through this strategic partnership, Lennar and Virtuance set the stage for a new era of visual communication in the realm of real estate, ultimately shaping the future of the home-buying experience. Lennar’s communities will be expertly featured through Virtuance’s stunning photography in the coming months, setting the benchmark for excellence and customer satisfaction.

About Virtuance

Founded in 2010, Virtuance is a leading real estate visual marketing company in the United States. As the creator of HDReal®, an industry-leading AI-powered image processing system, Virtuance automates key processes in real estate marketing, enabling real estate professionals to improve their marketing effectiveness, differentiate their brand, and drive consistent results for their clients. For more information, please visit www.virtuance.com.

About Lennar Corporation

Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up, and active adult homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title, and closing services primarily for buyers of Lennar’s homes and, through LMF Commercial, originates mortgage loans secured primarily by commercial real estate properties throughout the United States. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties. LENX drives Lennar’s technology, innovation, and strategic investments. For more 

information about Lennar, please visit www.lennar.com.