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Social media platforms change with alarming frequency these days. Source: Neal Patel For years, Instagram was a haven of chronological posts that almost guaranteed engagement as long as you timed your post correctly and shared something interesting. But that reality is no more. Recent changes offer users more control over their feeds, which means it may be […]

By J Gurner | Source FitSmallBusiness The most effective real estate websites present information clearly and concisely. We asked 27 top-producing real estate agents, brokers, and website designers for their best real estate website ideas and tips to do so. These experts were willing to share real estate website tips from site design to content […]

8 Bookmarkable tips for perfecting your copy By Lindsay Kolowich | Source HubSpot Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. […]

By Terri Williams | Source Realtor.com Spring is generally the most popular time of year to sell a house, with hordes of buyers looking to move into a new place before the school year begins. But if you decide to sell your home during the winter, experts say you could reap a reward in cold, hard cash. “I […]

By J Gurner | Source: FitSmallBusiness A real estate bio is the descriptive summary of your skills and abilities as a real estate agent, usually presented online or in print. Creating a strong real estate bio gives potential clients confidence in your abilities and the assurance to hire you. Here are 20 examples of real […]

By J Gurner | Source: FitSmallBusiness Using Instagram for real estate is a way to market your properties successfully. In order to achieve this, you need to learn how to set up your page, create effective posts, and use paid advertising to get in front of your target audience. Only 14 percent of Realtors are […]

By Sujan Patel | Source HubSpot What sets you apart from the competition? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or […]

Keep track of what kind of content works for your audience, and keep posting it By Nicole Solari | Source Inman Facebook can be a key component of any real estate agent’s marketing plan. But you need to have the right Facebook set-up. Then, you need to post appealing content on a regular basis. If you only […]

It’s a skill that can be learned and perfected — when in doubt, focus on the value you are adding for yourself, your business and your future clients with each call By Dale Archdekin | Source Inman Cold calling is a scary prospect for a lot of people, even for good salespeople who spend a lot […]