Can sensory marketing work for online real estate listings?

Yes! While in-person sensory experiences are powerful, you can still apply sensory marketing online. High-quality photography and video tours showcase the home’s best features, while descriptive language can evoke sensory details—such as “the warmth of natural sunlight streaming through oversized windows” or “the inviting crackle of the fireplace on a cool evening.”

What are some cost-effective ways to use sensory marketing for a listing?

Simple, low-cost strategies include playing soft background music during showings, using fresh flowers for a natural scent, adjusting lighting for a warm ambiance, and ensuring surfaces feel clean and smooth. Even offering complimentary beverages, like coffee or infused water, can enhance the experience

Does sensory marketing work for all types of properties?

Absolutely! Whether you're selling a luxury home, a cozy condo, or a commercial space, sensory marketing helps create a compelling atmosphere. The key is to tailor the sensory elements to the target audience. For example, a high-end home might benefit from sophisticated scents and classical music, while a family-friendly home could use comforting aromas like fresh-baked cookies.

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Last updated February 11, 2025

Sensory Marketing: Boost Listing Performance for More Sales & Leads

By Michael Yates in Real Estate Marketing Ideas

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Sensory Marketing: Boost Listing Performance for More Sales & Leads