Image enhancements help potential buyers connect deeply with a property by making it easier to envision themselves living there. High-quality, polished photos play a major role in helping buyers visualize their future lives.
A photograph highlighting a yard’s beauty allows buyers to imagine a future treehouse for their kids. An image highlighting a spacious kitchen might evoke the feeling of enjoying breakfasts in a natural, light-filled room.
Gorgeous professional real estate photography is a highly effective listing promotion tool.
However, it is sometimes hard to translate the truth of a home into a photograph. This can be because of skewed perspectives, inadequate lighting, or distracting visual noise. To combat flawed images, image enhancements are necessary for real estate photography. When used realistically and honestly, gorgeous professional photos can be one of the most effective selling tools.
What are real estate image enhancements?
Real estate image enhancement involves taking an original, unedited photo and using software for various corrections. These corrections include highlighting certain aspects, correcting color and lighting, and removing visual distractions such as unwanted reflections or image blurring.
For example, here at Virtuance, HDReal® combines the art of photography with the science of marketing. We use a proprietary method of 25 algorithmic adjustments powered by AI to bring out the best in any image. After image enhancement, in-house photo editing experts go through every photo. They ensure the pictures are still ethical and realistic representations of their subject matter.
We also make sure to remove unwanted items, such as reflections, during our image enhancement process. Additionally, we consistently respond to client feedback to update our enhancement processes.We are continuously improving!
Blue sky guarantee
One of the biggest wins of image enhancement? Knowing what should and shouldn’t appear in your listing photos. A gorgeous home can lose impact if the sky is gloomy or there’s too much going on in the background.
At Virtuance, our Blue Sky Guarantee ensures:
At least 50% of the sky appears clear and blue in every exterior shot
This happens regardless of the weather on shoot day
Bonus perks:
Our tech corrects common photography flaws automatically
Your listing shines with clean, polished, and natural-looking images
You’ll get your edited photos by the next day
Distortion removal
Even high-quality lenses can create visual distortions that subtly (or drastically) alter how a space looks. These distortions can come from:
Lens imperfections that slightly skew proportions or create a wavy look
Natural lens curvature, sensor reflections, or light refraction
Unexpected differences between what you see in person vs. what shows up in a photo
At Virtuance, our editing team:
Adjusts image curvature to restore natural lines and shapes
Tweaks lighting to reflect what the eye sees more accurately
Fixes visible distortions to keep every photo looking clean and realistic
The result? Photos that feel true-to-life and professionally polished.
Color correction
Color correction targets every area of an image’s use of color. These include saturation, hue, contrast, and brightness. This enhancement is helpful when photos need to be taken in less-than-optimal lighting conditions, which can cause brighter colors to look dull, darker colors to lose their sharpness, and lighter shades to appear washed out.
Color correction is an essential enhancement for real estate photography because, in addition to less vivid colors possibly turning off potential buyers, it can mean that a customer goes in with the right expectations about how a property looks.
Trust Virtuance to upgrade and elevate your photos
If you want to go above and beyond with your real estate photos, consider Virtuance for all your needs. From HDReal® enhancements such as stock images, subdivision package, aerial photos, our fleet of certified professional photographers will help your home turn heads—and gather offers.
FAQ
Quality photos, especially magazine-quality images, sell properties faster and more money. Our professionally produced images are shown to capture 2x more attention than other professional photographers’ products.
Most buyers start their buying process online. Investing in professional real estate photography and real estate photo enhancement can grab attention.
It is important to market your listing and get it in front of as many potential buyers as possible. Getting creative with your marketing and investing in great listing images help attract eager buyers.
