Real Estate Marketing Ideas, Holidays

10 Ideas for Christmas Real Estate Marketing

By Carolyn Vento Last Updated December 15, 2023 3 min read

It’s Christmas time again, and all is merry and bright! Spread that Christmas cheer throughout your real estate marketing campaigns this season, and your clients will be in touch all year long.

If you’re looking for a way to spice up your marketing this holiday season, check out our ten ideas for Christmas real estate marketing. With these ideas, you can generate some extra leads and close more deals next year. 

Why create Christmas real estate marketing 

The end of the year is a wonderful time to step up your marketing plans as people are wrapped up in shopping and focusing on the newest trends. Real estate Christmas marketing is sure to warm potential clients’ hearts and lead to Christmas bonuses for you.

10 ideas for Christmas real estate marketing 

Your clients will have visions of sugar plums dancing in their heads after you incorporate these ideas.

1. Season’s treatings

Who doesn’t love a minty candy cane or a chocolate Santa at this time of year? Keep some seasonal treats around the office, or bring them to an open house for a sweet surprise for your clients!

2. Deck the halls

When you host a holiday open house near Christmas, decorate it as though your family is coming over to visit for the holidays. People will get a warm, cozy feeling as they see a colorful wreath on the door and stockings hung by the chimney. 

Incorporate some background music using classic Christmas tunes like “Silver Bells” and “Santa Claus Is Coming To Town.” Light a candle that smells like pine or peppermint to really set the mood. They’ll wonder if the street is called Candy Cane Lane!

3. Check your list twice

Christmas is a time that feels extra special for kids and adults gather together and make memories. Remember to include everyone in your marketing plan—parents, children, and pets! 

Point out a chimney to a child at an open house, and they will be excited about moving in and having Santa come down it. Tell clients about holiday events at your local dog park if they have a dog. Mention the annual local theater show to emphasize the sense of community in your area.

4. Fa-la-la-la-lots of contests

When it comes to Christmas emails and social media posts, the more, the merrier! A popular idea is to hold a social media decorating contest online. Ask past clients to send you pictures of their homes decorated for Christmas and have your followers vote on the best one.

And if you’re looking for holiday templates to decorate your social media, check out ours here

5. Wish them a Merry Christmas

Create a Christmas card and include your picture and contact information. Add a quote from your favorite Christmas song or movie for a personal touch. 

You can put these in your neighborhood’s mailboxes or simply send a digital copy to your email contacts.

6. 12 days of Christmas countdown

A fun way to engage your clients is to have them countdown to Christmas with you, using the traditional 24-day format or a shortened 12-day one. You can post a new fact or tip each day leading up to Christmas. 

Consider putting these in question form and have people guess in the comments, offering a prize to the first commenter to give the correct answer.

7. Making spirits bright in the community

Keep track of Christmas events such as tree lighting, fairs, and toy drives by putting them in your calendar. Try to attend as many as possible, so your face becomes familiar around town. 

You could even ask local event planners if you may set up a table or hand out information at any of their events.

8. Team up with Saint Nick

Parents and kids love Santa photo ops! Why not have the jolly fellow attend your next open house? You can entice people to come by advertising the event and offering a free picture for every child.

9. And a partridge in a pear tree . . .

You don’t need five golden rings to volunteer to team up with a local charity and collect items for those in need! You can leave boxes at your open houses or in your office.

And to continue spreading good cheer, consider making a monetary end-of-year donation to a local school or charity.

10. Holly Jolly professional real estate photography

You can provide your clients with polished, consistent images with Virtuance’s professional real estate photography

Our real estate photographers can ensure you have holly, jolly real estate pictures to use on your website, emails, or social media all year round. For extra magic, use a photo program to add an image of Santa’s sleigh to our aerial drone imagery of your properties and share it online!