‘Tis the season to add holiday cheer to your listing!
Hosting an open house for your client or for another agent is a great way to network with buyers and sellers in your community. December is a great month to host a festive holiday-inspired open house!
Below are 10 easy ways to create an open house that feels like a holiday home tour!
1. Place winter greenery on the mantle, railing and dining table
Bring winter indoors by placing evergreen garland upon the mantle and any stair rails. If you can use live greenery, do! This will help add a wintery aroma to the space.
A trendy twist on greenery is to incorporate dried orange slices. Here is a great tutorial on how to create dried orange garland: DIY | SIMPLE DRIED ORANGE GARLAND FOR CHRISTMAS
2. Decorate open shelves with holiday knick knacks
Create a fun and festive holiday atmosphere at your open house by adding little knick knacks. This time of year, you can find Santas, reindeer and snowmen at local thrift and antique stores. There are also plenty of options in the Target $1 section!
If you’re worried about the investment of knick knacks for your open houses, you can always consider gifting them to your clients when they close around the holidays!
3. Create a hot chocolate bar with marshmallows and candy canes
A hot chocolate bar is a cozy and inviting way to get visitors to warm (literally) up to you. You can assemble your hot chocolate bar on the kitchen island or any space meant for gathering. Use mason jars to hold the candy canes, marshmallows, toffee bits and any other fun ingredients.
4. Tap into sensory marketing with soft holiday music
We talk a lot about the importance of sensory marketing for real estate agents. A holiday-themed open house is the optimal time to use these tools. Stream holiday music through a speaker in one of the main rooms.
If you’re looking for a playlist with mostly instrumentals, play A Charlie Brown Christmas Album. Not only is it soothing, but it’s also widely recognized.
5. Place a seasonal wreath on the front door
The exterior of your open house should always be inviting. Up the welcoming vibes with a seasonal wreath. While you can’t really go wrong with your wreath choice, one that is mostly evergreen with a nice bow will give off the most holiday feels.
6. Heat up a simmer pot of feel-good holiday smells
In addition to soft holiday music, festive smells like cinnamon, cloves, and fresh pine can enhance the open house experience for your visitors. Instead of using candles or a diffusor, go for homemade! Here is a simple recipe for the simmer pot pictured above.
7. Cozy up the couch with plaid and red throw pillows
If your open house is already furnished, you can create extra coziness by adding wintery colors and patterns. Add some plaid, flannel, and red throw pillows to the couch in the family room.
8. Make the exterior twinkle with string lights
While open houses are typically hosted during the day, your listing can continue to benefit into dusk with sparkly string lights. Picture buyers and neighbors at your open house seeing the exterior later in the evening adorned with string lights! If you’re hosting open houses in December for your listing, you really need to take advantage of this nostalgic and festive practice.
9. Attract neighbors with seasonal open house door hangers
Open houses are an easy and fun way to meet members of the community. Invite neighbors to tour the home by placing festive door hangers on their front doors. (Make sure you have permission/permits to do this first.)
Create a custom open house door hanger with free templates here: https://www.virtuance.com/blog/free-open-house-door-hanger-templates/
10. Set out no-bake holiday desserts
Odds are, you’re probably baking more frequently than usual this month. Take a step back from the oven and make some easy no-bake holiday treats for your open house.
A spread of no-bake desserts is the cherry on top for your festive and fun open house.
With these 10 quick and easy steps, you are well on your way to the most jolly open house of the season!