Your fall schedule is likely packed with showings, lead follow-ups, and open houses—but don’t forget about your marketing strategy. Autumn is the perfect time to refresh your real estate marketing and stay top of mind with clients. To help you make the most of the season, we’ve rounded up creative fall real estate marketing ideas and free fall social media templates to keep your business thriving as the weather cools.
1. “Boo” your clients
This October, booing your friends is trending on social media. Join the fun and leave a small gift or sweet treat for your clients with a little surprise note thanking them for their business. Encourage them to spread the Halloween spirit by booing their neighbors. You may even get some referrals!
2. Give seasonal staging tips
Candles, pumpkins, and cozy blankets—yes, please! 🍂 Fall décor is the ultimate way to make a home feel warm and inviting. Share a few of your favorite fall staging tips on Instagram Stories or Reels, and boost engagement by asking your followers what they love most about decorating for fall.
Another fun idea is to create a Reel showing how to make a fall-inspired stovetop potpourri with cinnamon, citrus, and apples. Scent is such a vital part of creating a cozy, staged home.
3. Ask your audience what scares them away from buying and selling
Let’s talk about the elephant in the room: the market is a little scary right now. Between high interest rates and uncertainty, buyers and sellers have questions. Use your Instagram question sticker or make a post asking your audience what’s holding them back from buying or selling. It’s the perfect chance to calm fears, share insights, and show off your real estate expertise.
4. Join a trunk-or-treat
Many communities offer trick-or-treating events such as trunk-or-treat. Sign up to pass out candy and set up a marketing station with a sign and business cards. It’s a great way to get involved and show your face in the community.
5. Give the spooky scoop
Real estate agents are local experts. Create a post sharing the fall happenings around your town. Visit your local government’s event calendar for ideas, or check out HOAs and local businesses. Great things to include are pumpkin patches, fall festivals, concerts, costume contests, and trick-or-treating events.
6. Do a fall giveaway
Giveaways are an awesome way to boost followers and engagement on social media—and they’re one of the easiest fall real estate marketing ideas to try this season! Keep your prize fall-themed, like tickets to a local pumpkin patch, a gift card for autumn home décor, football tickets, or a cozy mug with apple cider mix. Here’s an example of what you could post:
“The first day of fall break calls for a giveaway! To enter to win tickets to the pumpkin patch, simply like our last three posts and tag a friend below. You must be following @handle to win. Contest ends (date) at midnight and the winner will be randomly selected on (date) and announced on this post. Good luck, friends!”
And if you want to spice up your posts, use seasonal templates, like our free fall and Halloween templates!
How Virtuance can elevate your fall real estate marketing ideas
Along with embracing the fall spirit, sharing your listings regularly on social media is a great idea. Virtuance offers virtual tours, aerial photos, and professional photography, which are excellent marketing materials. Help potential buyers imagine themselves in a beautiful home, and share quality photos every chance you get. Schedule a shoot with us to get started!
People Also Ask
How can I make sure my fall marketing stands out from other agents?
Focus on authenticity and consistency—use seasonal visuals, local touches, and creative ideas like giveaways or “boo” drops to make your brand memorable.
What types of posts perform best during the fall season?
Engaging, community-focused posts like local event guides, seasonal décor tips, and fun Reels tend to get the most interaction and shares.
How often should I post fall-themed content?
Aim for 2–3 themed posts a week to stay relevant and festive without overwhelming your audience.
What if I don’t have time to create fall content from scratch?
Use Virtuance’s free fall and Halloween social media templates—they make it easy to post professional, on-brand content in minutes.
