As a real estate professional, you’ve likely benefited from technology throughout your career. From the latest CRM tools to the newest in real estate lead generation, using AI technology in real estate has become a vital tool in the industry.

Artificial intelligence (AI) is an excellent way to leverage technology trends to grow your businesses. We’re listing two surefire ways you can get started using AI technology: automated text marketing and email drip campaigns—and we have templates! 

Want the templates now? Grab them here!

What is artificial intelligence (AI) technology?

Artificial intelligence is a branch of computer science that builds intelligent machines to perform tasks humans typically execute. Think self-driving cars or intelligent assistants like Apple’s Siri and Amazon’s Alexa.

AI is expanding into everyday life, and the real estate industry is no different. As a result, many real estate companies are beginning to invest in AI technologies.

How to use AI in real estate

Knowing how to leverage AI technologies may seem daunting for many real estate professionals. A deeper understanding of all AI’s potential uses can lead to many new opportunities and business ventures.

Artificial intelligence is helping real estate professionals generate more leads, stay on top of their communications, streamline their operational processes, and improve their client’s experience.

Getting started with AI templates

Real estate professionals can quickly get started using artificial intelligence through automated text marketing and email drip campaigns. 

Automated text marketing

Automated text marketing is using automated texts to build your real estate business. These texts deliver personalized real-time information that’s relevant for consumers on the go. Real estate professionals can use real estate text messaging for lead generation and lead nurturing right out of the gate.

Grab 50 Free Real Estate Text Message Templates!

Email drip campaigns

We’ve had a few articles detailing how to build your first email marketing campaign or improve your lead conversion for existing campaigns. But, cold email outreach is a bit different. 

Since a contact hasn’t reached out to you before, cold email outreach should not prospect them immediately. Instead, it should grab the contact’s attention so they’ll be more likely to respond to future messages from you. The best way to grab their attention is by using scripts to start and nurture conversations.

Grab 10 Cold Email Scripts for Real Estate Agents!

Start closing more deals with AI technology

By leveraging the power of automated text marketing and strategic email campaigns, you can begin to nurture leads more efficiently and expand your reach. Download our complimentary templates to take immediate action, streamline your communications, and gain a significant advantage in a competitive market.

Elevate your marketing with AI-powered visuals

Just as AI can streamline your client communications, it can also revolutionize your visual marketing to capture initial lead interest. Companies like Virtuance utilize AI-powered processing to create stunning, high-quality real estate photography proven to attract more attention online.

Integrating these vibrant, professionally enhanced images and virtual tours into your AI-driven email campaigns and marketing materials provides the compelling visual content needed to turn a curious prospect into a scheduled showing. This synergy between automated communication and superior visual assets creates a comprehensive, AI-enhanced strategy for business growth. Ready to elevate your marketing? Schedule a shoot with Virtuance.

FAQ

You can easily begin by implementing automated text message marketing and email drip campaigns. These tools help you immediately start generating and nurturing leads more efficiently.

AI can power cold email outreach that grabs a contact’s attention and nurtures a conversation, making them more likely to respond to future messages. It also helps deliver personalized, real-time information to consumers on the go through automated text messages.

No, AI also can play a crucial role in enhancing your visual marketing to attract initial lead interest. AI-powered processing systems, like Virtuance’s HDReal® system, can produce stunning, high-quality real estate photography that captures attention online.

Integrating vibrant, professionally enhanced images into your marketing materials provides the compelling visual content needed to turn a curious prospect into a scheduled showing. This synergy between great visuals and automated outreach leads to more effective lead conversion.

By leveraging AI, you can generate more leads, streamline your communications, and improve your client’s experience. Ultimately, this allows you to nurture leads more efficiently and gain a significant advantage in a competitive market.