Welcome to Farm Friday! For those of you just joining us this week, Farm Friday is the day that I, Meaghan, deep-dive into a digital marketing topic specifically for real estate professionals.
This week, due to your interest in real estate text marketing topics, I’ve put together more than 50 examples of automated real estate text message scripts to use in your first text messaging campaign. This way, you can spend more time growing your real estate business and less time figuring out a business text messaging platform.
The best thing about text messages is they are quick and easy to send. You don’t have to wait for someone to pick up their phone or even answer it. They will receive your message within seconds. That means if you want to reach potential clients, you need to respond quickly. The good news is there’s no reason not to be able to do so. Here are some tips on how to get started with fast response rates:
Text message tips
1) Make sure your texts are short and sweet. Try to keep them under 100 characters.
2) Keep your messages relevant.
3) Don’t overuse certain words like “free” or “call.” It may seem tempting to use these words because they’re familiar, but they won’t help you stand out from other agents.
4) Use an auto-responder feature. If you’re using a third-party texting software, make sure it has one built-in. Otherwise, you’ll have to pay extra for something called a “Text Broadcast Service,” which allows you to set a specific message to go out to all your clients.
5) Set a reminder in your calendar to follow up with your clients each week. If it’s a person you plan to stay in touch with, I would consider setting this reminder for every day. The more opportunities agents have to get in touch with potential clients, the better chance they have at closing a deal.
How not to go overboard with texts
Once you get started, it’s easy to overdo your text message marketing campaign. There are many horror stories of agents sending clients incessant texts or even forgetting all about their texting program and accidentally sending out texts that they meant to be private. Here are some ways to make sure your real estate text message platform doesn’t go overboard:
1) Remind yourself that texting is not the only way to get in touch with your clients. You should also be using phone calls and emails if they’re available.
2) Spell out all abbreviations you use, so there’s no chance of an auto-correct mistake. It might be a good idea to avoid using abbreviations or acronyms altogether. It can be easy for texts to get lost in translation when you’re texting clients who are not native English speakers.
3) Ensure that your auto-responder also sets a time limit for each message. For instance, you can set up an auto-responder with three messages sent via text.
The first message might say, “Thanks for the inquiry, give me a call to discuss further,” and it would go out after two hours. The second message would be set at six hours and say, “I look forward to meeting you this week.” This message is another attempt to get your client on the phone. The final note would say, “I’m off on vacation. I’ll be in touch when I get back,” and go out at eight days, so you don’t lose the client entirely.
Keep your clients in the loop with texts
One of the most critical aspects of text messaging with clients is transparency. Let them know each time you text them, or they’ll start to feel spied on. Here are a few ways you can be transparent with clients:
1) Let them know when you text them, so they don’t think it’s spam.
2) After you’ve given your client a free consultation via phone, send them a follow-up text letting them know it’s okay to text you with questions.
3) Let clients know they can reply to your messages if they need anything. Provide a quick and easy way for them to do so and give clear instructions on what exactly they should send back (i.e., “Text ‘I’m free Thursday’ to set up an appointment” or “Text ‘Time and place’ to let me know where we should meet”).
If you provide a way for clients to communicate with you quickly, they’ll be more likely to do so. This will help build trust and allow you the opportunity to answer their questions as soon as possible.
Free text messaging templates for real estate agents
You can access the following text message templates for free here.
Otherwise, feel free to copy and paste from this article right into your third-party text messaging platform to use as templates for your autoresponder.
For texts from buyers
When you are hoping to attract potential buyers, it’s essential to be available for their quick questions and other inquiries. With an automated text responder, you can ensure that you don’t lose any real estate leads because of a showing or a meeting with another client. Here are some sample templates to use when setting up a campaign for buyer leads.
- Hi, %contact_first_name%, what’s the best time for a phone call? – %agent_first_name%
- Hello %contact_first_name%, I’m glad you like %inquiry_address%. When would a showing work for you? – %agent_first_name%
- Hi %contact_first_name%, I see that you’re interested in (FARM AREA) properties. Do you have any questions for me? -%agent_first_name%
- Hello %contact_first_name%, I hope you’re having a great day! Could you send me your email address so I can send you some listings? – %agent_first_name%
- I wanted to let you know that I saw your message about %inquiry_address%. Feel free to call or text anytime to go over it. – %agent_first_name%
- I wanted to let you know that I saw your message about %inquiry_address%. Do you have a preferred day and time for a phone call? – %agent_first_name%
- Hi %contact_first_name%, if you’d like to go ahead with meeting up to take a look at this home, let me know what day and time works best for you. -%agent_first_name%
- Hi %contact_first_name%, I’m glad to hear that you are interested in the property! Do you have plans this coming Thursday afternoon? If not, I can meet up then to tour the space. – %agent_first_name%
- I wanted to let you know that I saw your message about %inquiry_address%. Please text or call me so we can set up a showing time. – %agent_first_name%
- Hi %contact_first_name%, if you’d like to go ahead with meeting up to take a look at this home, let me know what day and time works best for you. -%agent_first_name%
- Hi %contact_first_name%, I’m glad that you’re interested in the property! What day and time works for a showing? – %agent_first_name%
- Hi, %contact_first_name%, what’s your email address? I can send you some important links to give you an idea of what we do. -%agent_first_name%-
For texts from sellers
When working with sellers, give them all the information they need to text you back. This will save them time and ensure that nothing slips through the cracks. Be sure to follow up on any messages after checking your phone so that if the seller sends something important, you won’t miss it. Here are some sample templates to use when setting up a campaign for seller leads.
- Hello %contact_first_name%, I found your inquiry about %inquiry_address% interesting and would love to learn more about the property. Do you have time to do a phone call later today or tomorrow? -%agent_first_name%
- Hi %contact_first_name%, I hope this finds you well! Have you heard back from your realtor yet? If not, please let me know so we can talk about your situation. -%agent_first_name%
- Have you thought about putting %inquiry_address% on the market? It’s a great place. Let me know -%agent_first_name%
- Hello %contact_first_name%, I saw that you were interested in selling %inquiry_address%. Is this still on your mind, or did you decide to keep it? – %agent_first_name%
- Hello %contact_first_name%, if you haven’t made any other plans yet, I can schedule a time for us to sit down and discuss your property. Let me know what times work best for you. -%agent_first_name%-
- Hi %contact_first_name%, I wanted to let you know that I saw your message about %inquiry_address%. Please text or call me so we can set up a showing time. -%agent_first_name%-
- Hello, %contact_first_name%, what day and time work best for you to meet up so you can show me the property? -%agent_first_name%-
- Hello, %contact_first_name%, if it’s alright, I’d like to stop by , so we can tour this home together. Would that work for you? – %agent_first_name%-
- Hi, %contact_first_name%, what’s your email address? I can send you some important links to give you an idea of what we do. -%agent_first_name%-
For real estate lead nurturing text campaigns
Real estate lead nurturing campaigns are a great way to stay in touch with your leads. When you set up this type of campaign, your goal is to maintain a consistent flow of communication with the end-user in preparation for when they may be ready to buy or sell a home. These campaigns can be initiated by leads interested in buying or selling homes but are not yet prepared to meet with you. They are also great for leads that have submitted a form on your site but aren’t quite ready to talk with someone just yet. Here are some sample templates you can use when setting up a real estate lead nurturing campaign.
- Hi %contact_first_name%, I hope this finds you well! It looks like there is still some time before you want to set up a showing. Would you be interested in looking at your search stats with me? – %agent_first_name%-
- Hi %contact_first_name%, I just wanted to send a quick message and say hello. If you’re interested, I’d love to show you what our brand new listings are. – %agent_first_name%-
- Hello %contact_first_name%, how is your week going? Is there anything specific you would like me to follow up with you about? Please let me know! -%agent_first_name%-
- Hi %contact_first_name%, how is your week going? I wanted to follow up with you about the property you were interested in. Are there any new developments on that front? -%agent_first_name%-
- Hello %contact_first_name%, how did you like the homes we looked at last time? Is there anything new that you would like me to follow up with you about? Please let me know! – %agent_first_name%-
- Hello %contact_first_name%, just checking in to see how your home search is going. If there’s anything specific that I can help you with, please let me know. -%agent_first_name%-
More variations
- Hello %contact_first_name%, how did you like the homes we looked at last time? I wanted to follow up with you about the property. Do you have any news for me? -%agent_first_name%-
- Hey %contact_first_name%, how is your search for a new place going? I just wanted to remind you that we still have some great listings available. -%agent_first_name%-
- Hey %contact_first_name%, I wanted to check in with you about the property for sale at . Did you have any other questions or are there any updates? -%agent_first_name%-
- Hey %contact_first_name%, how is your week going? Is there anything specific that I can help you with? Please let me know! -%agent_first_name%-
- Hey %contact_first_name%, just checking in to see how your home search is going. If you’re looking for any new listings, I have some great ones available. Are there any particular areas you are interested in? -%agent_first_name%-
- Hi %contact_first_name%, I hope you had a great weekend. It looks like it might be a while before you want to set up a showing, but please feel free to reach out if you would like any help. -%agent_first_name%-
- Hey %contact_first_name%, just checking in to see how your home search is going. If you want any help with anything else, please let me know! -%agent_first_name%-
- Hi %contact_first_name%, just wanted to check in and see how everything is going. Are there any new properties that I can help you with? -%agent_first_name%-
Follow-up texts
You can also use text messages to follow up with your leads, here are some sample templates you can use.
- Hi %contact_first_name%, how are you doing? I wanted to make sure that you got my last message about . Please feel free to reach out if you have any questions or would like help with anything else. -%agent_first_name%-
- Hi %contact_first_name%, just checking in to see how everything is going. Are there any new properties that I can help you with? -%agent_first_name%-
- Hi %contact_first_name%, are you still looking for a new place? I have some great listings that just hit the market. Would you be interested in setting up a showing? -%agent_first_name%-
- Hi %contact_first_name%, how are you doing? I wanted to check in with you about . Please let me know if there is anything else I can help you with. -%agent_first_name%-
- Hi %contact_first_name%, I hope you had a great weekend. I wanted to check in with you about . Are there any updates? -%agent_first_name%-
- Hi %contact_first_name%, how are you doing? I wanted to make sure that you got my last message about . Is there anything else that I can help you with? -%agent_first_name%-
- Hi %contact_first_name%, just checking in to see how everything is going. Do you have any questions about ? Please let me know! -%agent_first_name%-
- Hi %contact_first_name%, are you still looking for a new place? I have some great listings that just hit the market. Are there any particular areas that you were interested in? -%agent_first_name%-
- Hi %contact_first_name%, how is your search going? Just wanted to check in to see if there was anything specific that I could help you with. -%agent_first_name%-
- Hi %contact_first_name%, are you still interested in ? I wanted to follow up on some of the things we had discussed before, I’m really missing your face on this! 😀 -%agent_first_name%-
Congratulations texts
And now, for the most fun part! Here are some sample text message templates you can use to send good news to your clients.
- Hi %contact_first_name%, congratulations! I wanted to let you know that your offer on was accepted. We will be closing in 10 days, please make sure that all of the necessary documents are submitted at that time. If there is anything else you need from me, please let me know and we can take care of it now. -%agent_first_name%-
- Hi %contact_first_name%, congratulations! I just wanted to let you know that closed today and everything went smoothly. Please let me know if there is anything else I can help you with. -%agent_first_name%-
- Hello %contact_first_name%, we wanted to take a moment to congratulate you on your purchase of . We are excited to have you as a client and look forward to working with you in the future. Please let me know if there is anything I can help you with at this time. -%agent_first_name%-
- Hi %contact_first_name%, congratulations! closed today, and everything went perfectly. If you have any questions, please feel free to let me know! -%agent_first_name%-
- Hi %contact_first_name%, congratulations on your new home! I’m so excited for you and really enjoyed working with you. Please let me know if there is anything else that I can help you with. -%agent_first_name%-
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Customizing the provided text message templates to better suit your real estate brand and voice involves a few key steps. First, identify the core values and tone of your brand—whether it’s professional, friendly, enthusiastic, or a mix. Incorporate this tone into your messages. For instance, if your brand is known for a friendly, approachable vibe, use conversational language and perhaps some light humor where appropriate. Additionally, consider the unique selling points of your services and include mentions or hints of these in your messages to make them stand out.
Personalization is crucial; use the recipient’s name and reference specific details relevant to them, such as a property they showed interest in or a recent interaction they had with your business.
To measure the effectiveness of your real estate text messaging campaigns, start by setting clear objectives for what success looks like—be it increased inquiries, more showings, or higher engagement rates. Use metrics such as delivery rates, open rates, response rates, and conversion rates to gauge performance. Many text messaging platforms offer analytics tools to track these metrics. Additionally, A/B testing can be valuable; try different messages and see which performs better. Finally, feedback from clients can give you qualitative insights into how your messages are received and whether they’re prompting the desired actions.
When sending real estate text messages, it’s crucial to be aware of legal considerations and compliance rules to avoid potential violations. In the United States, the Telephone Consumer Protection Act (TCPA) requires businesses to obtain explicit consent from individuals before sending them promotional text messages.
Make sure to keep a record of this consent. Additionally, provide an easy way for recipients to opt-out of receiving future messages, and honor these requests promptly. Privacy laws, such as the General Data Protection Regulation (GDPR) in the European Union, also emphasize the importance of protecting personal data and ensuring transparency about how you use it. Always consult with a legal professional to ensure your text messaging campaigns comply with all relevant laws and regulations.
Impress potential clients with fast response rates
The best thing about text messages is they are quick and easy to send. You don’t have to wait for someone to pick up their phone or even answer it. They will receive your message within seconds. That means if you want to reach potential clients, you need to respond quickly. The good news is there’s no reason not to be able to do so. Here are some tips on how to get started with fast response rates:
Text message tips
1) Make sure your texts are short and sweet. Try to keep them under 100 characters.
2) Keep your messages relevant.
3) Don’t overuse certain words like “free” or “call.” It may seem tempting to use these words because they’re familiar, but they won’t help you stand out from other agents.
4) Use an auto-responder feature. If you’re using a third-party texting software, make sure it has one built-in. Otherwise, you’ll have to pay extra for something called a “Text Broadcast Service,” which allows you to set a specific message to go out to all your clients.
5) Set a reminder in your calendar to follow up with your clients each week. If it’s a person you plan to stay in touch with, I would consider setting this reminder for every day. The more opportunities agents have to get in touch with potential clients, the better chance they have at closing a deal.
How not to go overboard with texts
Once you get started, it’s easy to overdo your text message marketing campaign. There are many horror stories of agents sending clients incessant texts or even forgetting all about their texting program and accidentally sending out texts that they meant to be private. Here are some ways to make sure your real estate text message platform doesn’t go overboard:
1) Remind yourself that texting is not the only way to get in touch with your clients. You should also be using phone calls and emails if they’re available.
2) Spell out all abbreviations you use, so there’s no chance of an auto-correct mistake. It might be a good idea to avoid using abbreviations or acronyms altogether. It can be easy for texts to get lost in translation when you’re texting clients who are not native English speakers.
3) Ensure that your auto-responder also sets a time limit for each message. For instance, you can set up an auto-responder with three messages sent via text.
The first message might say, “Thanks for the inquiry, give me a call to discuss further,” and it would go out after two hours. The second message would be set at six hours and say, “I look forward to meeting you this week.” This message is another attempt to get your client on the phone. The final note would say, “I’m off on vacation. I’ll be in touch when I get back,” and go out at eight days, so you don’t lose the client entirely.
Keep your clients in the loop with texts
One of the most critical aspects of text messaging with clients is transparency. Let them know each time you text them, or they’ll start to feel spied on. Here are a few ways you can be transparent with clients:
1) Let them know when you text them, so they don’t think it’s spam.
2) After you’ve given your client a free consultation via phone, send them a follow-up text letting them know it’s okay to text you with questions.
3) Let clients know they can reply to your messages if they need anything. Provide a quick and easy way for them to do so and give clear instructions on what exactly they should send back (i.e., “Text ‘I’m free Thursday’ to set up an appointment” or “Text ‘Time and place’ to let me know where we should meet”).
If you provide a way for clients to communicate with you quickly, they’ll be more likely to do so. This will help build trust and allow you the opportunity to answer their questions as soon as possible.
Free text messaging templates for real estate agents
You can access the following text message templates for free here.
Otherwise, feel free to copy and paste from this article right into your third-party text messaging platform to use as templates for your autoresponder.
For texts from buyers
When you are hoping to attract potential buyers, it’s essential to be available for their quick questions and other inquiries. With an automated text responder, you can ensure that you don’t lose any real estate leads because of a showing or a meeting with another client. Here are some sample templates to use when setting up a campaign for buyer leads.
- Hi, %contact_first_name%, what’s the best time for a phone call? – %agent_first_name%
- Hello %contact_first_name%, I’m glad you like %inquiry_address%. When would a showing work for you? – %agent_first_name%
- Hi %contact_first_name%, I see that you’re interested in (FARM AREA) properties. Do you have any questions for me? -%agent_first_name%
- Hello %contact_first_name%, I hope you’re having a great day! Could you send me your email address so I can send you some listings? – %agent_first_name%
- I wanted to let you know that I saw your message about %inquiry_address%. Feel free to call or text anytime to go over it. – %agent_first_name%
- I wanted to let you know that I saw your message about %inquiry_address%. Do you have a preferred day and time for a phone call? – %agent_first_name%
- Hi %contact_first_name%, if you’d like to go ahead with meeting up to take a look at this home, let me know what day and time works best for you. -%agent_first_name%
- Hi %contact_first_name%, I’m glad to hear that you are interested in the property! Do you have plans this coming Thursday afternoon? If not, I can meet up then to tour the space. – %agent_first_name%
- I wanted to let you know that I saw your message about %inquiry_address%. Please text or call me so we can set up a showing time. – %agent_first_name%
- Hi %contact_first_name%, if you’d like to go ahead with meeting up to take a look at this home, let me know what day and time works best for you. -%agent_first_name%
- Hi %contact_first_name%, I’m glad that you’re interested in the property! What day and time works for a showing? – %agent_first_name%
- Hi, %contact_first_name%, what’s your email address? I can send you some important links to give you an idea of what we do. -%agent_first_name%-
For texts from sellers
When working with sellers, give them all the information they need to text you back. This will save them time and ensure that nothing slips through the cracks. Be sure to follow up on any messages after checking your phone so that if the seller sends something important, you won’t miss it. Here are some sample templates to use when setting up a campaign for seller leads.
- Hello %contact_first_name%, I found your inquiry about %inquiry_address% interesting and would love to learn more about the property. Do you have time to do a phone call later today or tomorrow? -%agent_first_name%
- Hi %contact_first_name%, I hope this finds you well! Have you heard back from your realtor yet? If not, please let me know so we can talk about your situation. -%agent_first_name%
- Have you thought about putting %inquiry_address% on the market? It’s a great place. Let me know -%agent_first_name%
- Hello %contact_first_name%, I saw that you were interested in selling %inquiry_address%. Is this still on your mind, or did you decide to keep it? – %agent_first_name%
- Hello %contact_first_name%, if you haven’t made any other plans yet, I can schedule a time for us to sit down and discuss your property. Let me know what times work best for you. -%agent_first_name%-
- Hi %contact_first_name%, I wanted to let you know that I saw your message about %inquiry_address%. Please text or call me so we can set up a showing time. -%agent_first_name%-
- Hello, %contact_first_name%, what day and time work best for you to meet up so you can show me the property? -%agent_first_name%-
- Hello, %contact_first_name%, if it’s alright, I’d like to stop by , so we can tour this home together. Would that work for you? – %agent_first_name%-
- Hi, %contact_first_name%, what’s your email address? I can send you some important links to give you an idea of what we do. -%agent_first_name%-
For real estate lead nurturing text campaigns
Real estate lead nurturing campaigns are a great way to stay in touch with your leads. When you set up this type of campaign, your goal is to maintain a consistent flow of communication with the end-user in preparation for when they may be ready to buy or sell a home. These campaigns can be initiated by leads interested in buying or selling homes but are not yet prepared to meet with you. They are also great for leads that have submitted a form on your site but aren’t quite ready to talk with someone just yet. Here are some sample templates you can use when setting up a real estate lead nurturing campaign.
- Hi %contact_first_name%, I hope this finds you well! It looks like there is still some time before you want to set up a showing. Would you be interested in looking at your search stats with me? – %agent_first_name%-
- Hi %contact_first_name%, I just wanted to send a quick message and say hello. If you’re interested, I’d love to show you what our brand new listings are. – %agent_first_name%-
- Hello %contact_first_name%, how is your week going? Is there anything specific you would like me to follow up with you about? Please let me know! -%agent_first_name%-
- Hi %contact_first_name%, how is your week going? I wanted to follow up with you about the property you were interested in. Are there any new developments on that front? -%agent_first_name%-
- Hello %contact_first_name%, how did you like the homes we looked at last time? Is there anything new that you would like me to follow up with you about? Please let me know! – %agent_first_name%-
- Hello %contact_first_name%, just checking in to see how your home search is going. If there’s anything specific that I can help you with, please let me know. -%agent_first_name%-
More variations
- Hello %contact_first_name%, how did you like the homes we looked at last time? I wanted to follow up with you about the property. Do you have any news for me? -%agent_first_name%-
- Hey %contact_first_name%, how is your search for a new place going? I just wanted to remind you that we still have some great listings available. -%agent_first_name%-
- Hey %contact_first_name%, I wanted to check in with you about the property for sale at . Did you have any other questions or are there any updates? -%agent_first_name%-
- Hey %contact_first_name%, how is your week going? Is there anything specific that I can help you with? Please let me know! -%agent_first_name%-
- Hey %contact_first_name%, just checking in to see how your home search is going. If you’re looking for any new listings, I have some great ones available. Are there any particular areas you are interested in? -%agent_first_name%-
- Hi %contact_first_name%, I hope you had a great weekend. It looks like it might be a while before you want to set up a showing, but please feel free to reach out if you would like any help. -%agent_first_name%-
- Hey %contact_first_name%, just checking in to see how your home search is going. If you want any help with anything else, please let me know! -%agent_first_name%-
- Hi %contact_first_name%, just wanted to check in and see how everything is going. Are there any new properties that I can help you with? -%agent_first_name%-
Follow-up texts
You can also use text messages to follow up with your leads, here are some sample templates you can use.
- Hi %contact_first_name%, how are you doing? I wanted to make sure that you got my last message about . Please feel free to reach out if you have any questions or would like help with anything else. -%agent_first_name%-
- Hi %contact_first_name%, just checking in to see how everything is going. Are there any new properties that I can help you with? -%agent_first_name%-
- Hi %contact_first_name%, are you still looking for a new place? I have some great listings that just hit the market. Would you be interested in setting up a showing? -%agent_first_name%-
- Hi %contact_first_name%, how are you doing? I wanted to check in with you about . Please let me know if there is anything else I can help you with. -%agent_first_name%-
- Hi %contact_first_name%, I hope you had a great weekend. I wanted to check in with you about . Are there any updates? -%agent_first_name%-
- Hi %contact_first_name%, how are you doing? I wanted to make sure that you got my last message about . Is there anything else that I can help you with? -%agent_first_name%-
- Hi %contact_first_name%, just checking in to see how everything is going. Do you have any questions about ? Please let me know! -%agent_first_name%-
- Hi %contact_first_name%, are you still looking for a new place? I have some great listings that just hit the market. Are there any particular areas that you were interested in? -%agent_first_name%-
- Hi %contact_first_name%, how is your search going? Just wanted to check in to see if there was anything specific that I could help you with. -%agent_first_name%-
- Hi %contact_first_name%, are you still interested in ? I wanted to follow up on some of the things we had discussed before, I’m really missing your face on this! 😀 -%agent_first_name%-
Congratulations texts
And now, for the most fun part! Here are some sample text message templates you can use to send good news to your clients.
- Hi %contact_first_name%, congratulations! I wanted to let you know that your offer on was accepted. We will be closing in 10 days, please make sure that all of the necessary documents are submitted at that time. If there is anything else you need from me, please let me know and we can take care of it now. -%agent_first_name%-
- Hi %contact_first_name%, congratulations! I just wanted to let you know that closed today and everything went smoothly. Please let me know if there is anything else I can help you with. -%agent_first_name%-
- Hello %contact_first_name%, we wanted to take a moment to congratulate you on your purchase of . We are excited to have you as a client and look forward to working with you in the future. Please let me know if there is anything I can help you with at this time. -%agent_first_name%-
- Hi %contact_first_name%, congratulations! closed today, and everything went perfectly. If you have any questions, please feel free to let me know! -%agent_first_name%-
- Hi %contact_first_name%, congratulations on your new home! I’m so excited for you and really enjoyed working with you. Please let me know if there is anything else that I can help you with. -%agent_first_name%-
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Sign up for The Good Stuff, our weekly newsletter. You can get content like this in your inbox every week!
