1. Why is digital marketing essential for new property listings?

Digital marketing is crucial because 97% of buyers start their home search online. A strong online presence ensures listings are easy to find, appropriately described, and marketed to reach as many potential buyers as possible.

2. How do you measure the success of your digital marketing efforts for a new listing?

You can measure success through key performance indicators such as Website analytics, engagement rates, and lead generation.

3. How often should you update or re-share a listing online?

Social media: Post initially and re-share weekly or bi-weekly, tailoring posts to maintain interest. MLS updates: Refresh details if significant changes occur (e.g., price reductions or new features). Email campaigns: Send an initial announcement and follow up after key milestones, such as hosting an open house.

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Last updated April 14, 2025

A Digital Marketing Checklist for New Listings

By Meaghan Loraas in Real Estate Marketing Ideas, Farm Fridays

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A Digital Marketing Checklist for New Listings