This week, I’m providing a checklist for every agent planning a new listing’s marketing materials. This is a simple way to ensure that you cover all the digital marketing basics when trying to sell a property.
Time flies when you’re busy, so anything that saves time or can be made more straightforward is beneficial for any real estate professional. As always, feel free to share this with anyone in your network! You can also download the Digital Marketing Checklist for New Listings to print out or use as you see fit below:
Once you’ve landed the listing
- Ensure that all parties sign the Broker Listing Agreement
- Ensure the Seller completes the Seller Disclosure Letter
- Complete any legally required disclosures in your area
- Confirm any neighborhood or condo association rules and restrictions, including parking for showings
- Confirm showing instructions with the Seller (such as no weekend showings, etc.)
- Order and install your yard sign
- Get key and alarm instructions from the Seller
- Install lockbox (if required)
- Submit all listing paperwork to the Broker
Before marketing your listing online
- Bring in a staging consultant (if needed)
- Order listing marketing visuals like professional photography, a virtual 3D tour, and a floor plan
- Order other visuals like community images to help showcase the neighborhood
- Create a video walkthrough tour
- Spend time creating an exciting property description
- Input the listing into the MLS
- Share the MLS listing with the Seller
Once your listing is posted to the MLS
- Post the listing on your personal and company website
- Design and order postcards, flyers, and brochures to share online and in print
- Design social media posts around your branding and share them on Facebook, Instagram, and Linkedin (especially if your farm area’s population is growing)
- Use professional photography to create an ad on Facebook
- Add listing to large listing portals like Zillow, Redfin, Realtor.com
- Upload photos to your Google Business Profile
- Send an email campaign to warm leads about your listing
Expanding your listing’s engagement and outreach
- Host an open house and add the listing to Open House Signups
- Post the listing to other portals like PropertyShark and Trulia
- Share your listing using the Virtuance Marketing Suite (included with every base package order)
- Schedule a virtual open house
- Reach out to past clients through email for referrals
- Request online reviews from previous clients
Get double the clicks with Virtuance
When you use Virtuance’s photography to market your listings, you get double the clicks and up to 120% more attention than listings with other professional photography solutions.
Our marketing products are made to win listings, sell them faster, and sell them for more money. To learn more about how we can help you grow your real estate career, check out our real estate photography resources or schedule a shoot with us!
If you want more content like this, sign up for The Good Stuff. Our email newsletter provides weekly value with templates, marketing resources, and more!
FAQ
Digital marketing is crucial because 97% of buyers start their home search online. A strong online presence ensures listings are easy to find, appropriately described, and marketed to reach as many potential buyers as possible.
You can measure success through key performance indicators such as Website analytics, engagement rates, and lead generation.
- Social media: Post initially and re-share weekly or bi-weekly, tailoring posts to maintain interest.
- MLS updates: Refresh details if significant changes occur (e.g., price reductions or new features).
- Email campaigns: Send an initial announcement and follow up after key milestones, such as hosting an open house.
Once you’ve landed the listing
- Ensure that all parties sign the Broker Listing Agreement
- Ensure the Seller completes the Seller Disclosure Letter
- Complete any legally required disclosures in your area
- Confirm any neighborhood or condo association rules and restrictions, including parking for showings
- Confirm showing instructions with the Seller (such as no weekend showings, etc.)
- Order and install your yard sign
- Get key and alarm instructions from the Seller
- Install lockbox (if required)
- Submit all listing paperwork to the Broker
Before marketing your listing online
- Bring in a staging consultant (if needed)
- Order listing marketing visuals like professional photography, a virtual 3D tour, and a floor plan
- Order other visuals like community images to help showcase the neighborhood
- Create a video walkthrough tour
- Spend time creating an exciting property description
- Input the listing into the MLS
- Share the MLS listing with the Seller
Once your listing is posted to the MLS
- Post the listing on your personal and company website
- Design and order postcards, flyers, and brochures to share online and in print
- Design social media posts around your branding and share them on Facebook, Instagram, and Linkedin (especially if your farm area’s population is growing)
- Use professional photography to create an ad on Facebook
- Add listing to large listing portals like Zillow, Redfin, Realtor.com
- Upload photos to your Google Business Profile
- Send an email campaign to warm leads about your listing
Expanding your listing’s engagement and outreach
- Host an open house and add the listing to Open House Signups
- Post the listing to other portals like PropertyShark and Trulia
- Share your listing using the Virtuance Marketing Suite (included with every base package order)
- Schedule a virtual open house
- Reach out to past clients through email for referrals
- Request online reviews from previous clients
Get double the clicks with Virtuance
When you use Virtuance’s photography to market your listings, you get double the clicks and up to 120% more attention than listings with other professional photography solutions.
Our marketing products are made to win listings, sell them faster, and sell them for more money. To learn more about how we can help you grow your real estate career, check out our real estate photography resources or schedule a shoot with us!
If you want more content like this, sign up for The Good Stuff. Our email newsletter provides weekly value with templates, marketing resources, and more!