What time of day is best for cold calling prospects?

The best times to call are typically late morning (10 AM–12 PM) and early evening (4 PM–6 PM) when homeowners are more likely to be available. Avoid calling too early or too late to respect their schedule.

Should I leave a voicemail if no one answers?

Yes, but keep it short and engaging . Introduce yourself, mention how you can help, and leave a clear call to action. Example: "Hi (Name), this is (Your Name with Your Company). I noticed your home was previously on the market, and I have some buyers interested in your area. Give me a quick call at (Your Number)—I'd love to connect!"

How can I make my calls feel more natural?

Instead of reading directly from a script, practice sounding conversational . Personalize your approach by mentioning local events, their neighborhood, or something specific about their listing. People respond better to a friendly tone rather than a sales pitch.

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Last updated February 10, 2025

15 Tips for Mastering the Cold Call in Real Estate

By Lindsay Goebel in Real Estate Marketing Ideas

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15 Tips for Mastering the Cold Call in Real Estate