Real Estate Marketing Ideas

15 Tips for Mastering the Cold Call in Real Estate

By Lindsay Goebel Last Updated May 11, 2021 2 min read

Cold calling prospects as a real estate agent can be daunting and downright intimidating. Luckily, there are now plenty of FSBO and expired listing scripts out there to help Realtors master the cold call. Better yet, though, there are simple ways to turn cold calls into warm calls – so you can completely avoid the awkwardness and cut straight to the chase with a genuine, neighborly conversation.

cold call for real estate - tips

If you’re looking to build a connection with your prospects before you pick up the phone, we have several tips to help you out.

Below are 15 ways to turn your real estate cold calls into genuine and engaging warm calls:

  1. Create a Facebook Business Page and build a local following.
  2. Write blog articles that highlight local news, events, and places.
  3. Share your blog articles with local online groups and forums.
  4. Use Instagram Stories and tag your location.
  5. Host a social media giveaway.
  6. Improve your listing presentation.
  7. Design lead magnets and gated-content.
  8. Create lead generation forms for your website and social channels.
  9. Launch an email drip campaign.
  10. Launch an email newsletter.
  11. Ask happy clients for referrals and reviews (Facebook, Google, Zillow).
  12. Design marketing materials for your business.
  13. Attend local community events with marketing materials in hand.
  14. Place door hangers on houses in your farm area (if allowed).
  15. Volunteer to host another local agent’s open house.

With these 15 tips, you’ll feel confident in turning your cold call scripts into warm call conversations that lead to red hot conversions!