Real Estate Marketing Ideas

15 Tips for Mastering the Cold Call in Real Estate

By Lindsay Goebel Last Updated February 10, 2025 2 min read

Cold-calling prospects as a real estate agent can be daunting and downright intimidating. Luckily, plenty of FSBO and expired listing scripts are out there to help Realtors master the cold call.

Better yet, there are simple ways to turn cold calls into warm calls – so you can completely avoid the awkwardness and cut straight to the chase with a genuine, neighborly conversation. Below are 15 ways to turn your real estate cold calls into genuine and engaging warm calls.

Build Connections through these cold call tips

If you’re looking to build a connection with your prospects before you pick up the phone, we have several tips to help you out.

Social media & online presence

  1. Create a Facebook Business Page and build a local following.
  2. Write blog articles that highlight local news, events, and places.
  3. Share your blog articles with local online groups and forums.
  4. Use Instagram Stories and tag your location.
  5. Host a social media giveaway.

Lead generation & marketing

  1. Improve your listing presentation.
  2. Design lead magnets and gated content.
  3. Create lead-generation forms for your website and social channels.
  4. Launch an email drip campaign.
  5. Launch an email newsletter.

Client engagement & referrals

  1. Ask happy clients for referrals and reviews (Facebook, Google, Zillow).
  2. Design marketing materials for your business.

Community involvement & direct outreach

  1. Attend local community events with marketing materials in hand.
  2. Place door hangers on houses in your farm area (if allowed).
  3. Volunteer to host another local agent’s open house.

With these 15 tips, you’ll feel confident in turning your cold call scripts into warm call conversations that lead to red-hot conversions!

Take your real estate marketing to the next level with Virtuance

Virtuance offers marketing tools and resources you need to build connections, generate resources, and grow your business to take advantage of your successful cold calls. From customizable marketing brochures, real estate videos, and top-of-the-line photography services. Ready to take your marketing to the next level? Order your Virtuance services today!

FAQ

The best times to call are typically late morning (10 AM–12 PM) and early evening (4 PM–6 PM) when homeowners are more likely to be available. Avoid calling too early or too late to respect their schedule.

Yes, but keep it short and engaging. Introduce yourself, mention how you can help, and leave a clear call to action. Example:
“Hi (Name), this is (Your Name with Your Company). I noticed your home was previously on the market, and I have some buyers interested in your area. Give me a quick call at (Your Number)—I’d love to connect!”

Instead of reading directly from a script, practice sounding conversational. Personalize your approach by mentioning local events, their neighborhood, or something specific about their listing. People respond better to a friendly tone rather than a sales pitch.