Staging a home doesn’t have to drain your marketing budget. Virtual staging for real estate is a cost-effective, modern way to help your listings stand out online.
With most buyers starting their search on sites like Zillow and Realtor.com, virtual staging can be the difference between a scroll-past and a showing. Here’s what it is, how it works, and why it’s an essential tool for agents today.
What is virtual staging?
Far from the heavy lifting of traditional staging, virtual staging doesn’t involve physically adding any furniture or décor to a listing.
It begins with high-quality digital photos taken of the space, usually empty. Then, a virtual stager uses photo-editing software to style and stage the home. Like traditional staging, it helps buyers see the home’s potential.
Who is virtual staging for?
Virtual staging may not be the perfect solution for every home on the market, but it is a great option for many.
If you are working with a vacant home, virtual staging is an excellent option. It is easy to digitally add décor to a blank canvas rather than over existing furniture and clutter.
Virtual staging may not be the best option if you are working with a cluttered space. Instead, encourage the homeowners to minimize objects and free up space. There is a delicate balance between an empty home and an overwhelmingly full home—neither tends to appeal to buyers.
Pros of virtual staging
- Save money and time – More affordable and faster than traditional staging.
- Create a buyer-friendly style – Stage the home with modern, appealing design choices regardless of the homeowner’s personal taste.
- Showcase clutter-free spaces – Helps buyers focus on the property’s features instead of distractions.
Cons of virtual staging
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High demand: Book your virtual stager early to avoid delays.
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Transparency: Let buyers know the images are virtually staged so they aren’t surprised in person.
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Empty spaces can feel cold in showings: Bring printed staged images to help buyers visualize.
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Quality matters: Poorly done virtual staging can look fake—hire a professional.
Let Virtuance help you prepare for virtual staging
Successful virtual staging starts with stunning real estate photography—and that’s where Virtuance comes in. Our professional photographers deliver consistent, high-quality images designed for both traditional and virtual staging.
Ready to take your listings to the next level? Book your Virtuance real estate photography shoot today and make every property stand out online.
FAQs
Virtual staging is a good marketing strategy anytime you want to gain more interest in a listing, schedule more showings, and highlight a home’s potential. With the current real estate market being mainly online, it’s a great time to take advantage of technology.
Absolutely. Staging is a proven method to help showcase the value and beauty of a home. Virtual staging is a reasonably affordable option to put your best foot forward on a digital listing. It will help potential home buyers stop their scroll and visualize the potential of an otherwise empty home.
While DIY apps exist, professional virtual staging is recommended to ensure the images look realistic and appealing to buyers.
