The agent brand is the most important aspect of creating longevity in this business By Kevin Hoover | Source Inman News Survival in real estate is all about providing value. This very idea has been the topic of discussion for real estate agents and brokers on many levels lately as we evaluate the future of our business. […]

By Audrey Ference | Source realtor.com If you’ve ever gotten ready to sell a home, you know that in order to fetch top dollar, you need to get your place in good shape. But that costs money—hiring contractors, painters, and other pros—so you might be wondering: Why not save some cash by tackling a few of these fix-its […]

By Veronika Bondarenko | Source Inman House prices will increase another 5.3 percent through April 2019, according to the latest CoreLogic Home Price Index Report CoreLogic released its Home Price Index (HPI) and HPI Forecast data for April 2018, showing how home prices have increased year-over-year, and more is it come. Across the U.S., home prices rose by […]

By Pat Hiban | Source Inman To market your real estate business effectively, you must communicate your value clearly and consistently Key Takeaways Finding a real estate niche is the key to getting more clients. Despite what many agents think, niching brings in more business, not less. Want to get more clients but aren’t sure […]

by Larry Alton | Source BiggerPockets.com Real estate agents aren’t always given the credit they deserve as marketers. People tend to view them as salespeople and negotiators. But when you think about it, they’re essentially expert marketers who are tasked with selling expensive products to consumers. As such, it makes sense that real estate agents would want to build […]

By Jennifer Geddes | Source realtor.com Photo by Virtuance Warmer weather offers the perfect opportunity to get started on a home improvement project. But if you’re anything like us, you probably fear starting something you can’t finish, especially when there are so many summer distractions. Pool parties, vacations, that new season of “Arrested Development”—you name […]

By Marian McPherson | Source Inman News The company’s new tool CBx Seller Leads uses big data, predictive analytics and machine learning to identify homeowners who are most likely to sell Earlier this week, Coldwell Banker announced the launch of CBx Seller Leads, a tool that uses big data, machine learning and predictive analytics to help […]

By Judy Dutton | Source realtor.com The Guinness World Records recognizes all kinds of superlatives, from the largest pizza (13,580.28 square feet) to the fastest hovercraft (85.38 mph). But no real estate agent has ever entered Guinness’ international pantheon, until now. Meet Ben Caballero, a Realtor® and broker in Addison, TX, who was just recognized as achieving “the […]

Reduce your carbon footprint and increase your savings with these tips from the pros By Barbara Eldredge | Source Curbed In our eco-conscious (and money-conscious) age, there’s really no excuse for wasting energy at home. There are dozens of extremely easy, small steps you can take right now to minimize your use of energy resources […]

Showcase the savings, convenience and security benefits to potential buyers By Elaine Thompson | Source Inman Homebuyers don’t just want smart homes — they expect them, according to the National Association of Home Builders. The National Association of Realtors (NAR) has also keyed in on this tech-loving trend, as evidenced by its recent meeting with three major tech […]