Product Marketing: 3D Tours for Real Estate

Want to grab buyer’s attention and give them an engaging and immersive home tour experience anytime and anywhere? While professional real estate photography is essential for strong listings, 3D tours for real estate go a step further. These products help you attract more qualified buyers, win more listings, and stand out in a competitive market.

3D tours let buyers explore a property anytime, anywhere—whether they’re relaxing at home in their PJs, sitting in the car between appointments, or planning a cross-country move. Virtual open house tools make it easy for buyers to connect with your listing on their schedule.

You can also highlight your 3D tour during your next Listing Presentation to show sellers the advanced marketing strategies you use to sell homes quickly.

Best of all, these products are just a click away. Virtuance makes it simple to order a Zillow 3D Home® or Matterport 3D tour for any listing.

What are 3D Tours?

3D tours use virtual-reality technology to create a realistic, interactive walkthrough of a property.

Buyers can:

• Explore each room just like an in-person showing

• Zoom in on features and finishes

• Visualize the layout and flow of the home

• Imagine living there before they ever schedule a showing

Matterport 3D Tours and Zillow 3D Home® are very similar products – they use the same cameras and similar software to photograph and process the rendering. Both brands of 3D tours provide a realistic and immersive tour through your client’s listing.

Both Matterport and Zillow support:

• 360° navigation
• MLS compliant links
• Ability to hide/show Pano

Where they differ:

Matterport 3D Tours

• Provides a Dollhouse view
• Hosted for only six months

Zillow 3D Home®

• Priority placement on Zillow.com
• Unlimited hosting
• Able to capture exterior spaces

Are 3D Tours right for you?

Here are the key benefits of our 3D tour products:

• Increase your buyer pool: Host virtual open houses for buyers across the street—or across the country.

• Differentiate yourself: Show sellers you use advanced marketing tools to get results.

• Win more listings: Share success stories from previous 3D tour listings.

• Save time and money: Streamline the property viewing process for both buyers and sellers.

• Offer immersive exploration: Buyers can virtually walk through every space at their own pace.

• Deliver accurate representation: Show a true sense of layout and dimensions, especially valuable for out-of-town buyers.

• Gain a competitive advantage: Stand out as a forward-thinking agent using top-tier marketing.

How to order a 3D tour.

Both Zillow 3D Home® and Matterport 3D can be added to any sized Virtuance image package. You can purchase a 3D Tour as a stand-alone product to spruce up an image-only listing.

Get the most out of your 3D tour.

Social Media – 3D tours are visual experiences, and what better way to highlight these interactive products than on social media? Be sure to include 3D links on your MLS listing, listing website, social media pages, and in email blasts to your network of agents (both local and national). Check out Virtuance’s social media templates for eye-catching and easy-to-create posts.

Virtual Open Events – Host both live and on-demand open house events through your agent website and social media pages with the 3D walkthrough.

Virtuance has put together tips on how to host a virtual open house along with a helpful checklist to create a winning event.

New Content – Position yourself as a real estate marketing expert using the most effective techniques to sell listings. Easily create attention-grabbing content pieces for your social media pages with your 3D products. During the selling process, use 3D products to highlight the layout and great features of the home. After the sale, tell the story of how a 3D virtual tour and a virtual open house sold the listing.

Virtuance’s social media templates make it easy to create quality content.

Make a Killer Listing Presentation – Leverage 3D tours in your listing presentation, along with your professional real estate photos, to showcase the expert marketing tools you use to sell homes quickly. Virtuance provides free Listing Presentation flyers for both Matterport 3D and Zillow 3D Home®. Download yours today!

Trust Virtuance to upgrade and elevate your photos

If you want to go above and beyond with your real estate photos, consider Virtuance for all your upgrade needs. From enhancements 3D Tours to Virtual Staging, our fleet of certified professional photographers will help your home turn heads—and gather offers.

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