Product Marketing: 3D Tours for Real Estate

Want to grab buyer’s attention and give them an engaging and immersive home tour experience anytime and anywhere?

High-quality real estate photography is key to helping buyers visualize their future lives. However, 3D tour products will attract more qualified buyers with solid offers to your listing and help you gain new clients.

Meet the buyer where they are at today – in their living room lounging in PJs, engine running in the car ready to schedule a showing, across the country planning a move to a new city – at any hour of the day with virtual open house tools.

Then tomorrow, spotlight the 3D tour in your Listing Presentation so your next seller knows the advantages and marketing expertise you bring to sell their property just as fast.

And better still, these products are a click away! Virtuance makes it easy to order either a Zillow 3D Home® or Matterport 3D tour.

What are 3D Tours?

3D products are a digital virtual-reality technology that creates a 3D property rendering as a walkthrough virtual tour. That means buyers can walk through the property as they would in person, looking in every room, moving in closer to view features, and imagining their family living in the home.

Matterport 3D Tours and Zillow 3D Home® are very similar products – they use the same cameras and similar software to photograph and process the rendering. Both brands of 3D tours provide a realistic and immersive tour through your client’s listing.

Both Matterport and Zillow support:

• 360° navigation
• MLS compliant links
• Ability to hide/show Pano

Where they differ:

Matterport 3D Tours

• Provides a Dollhouse view
• Hosted for only six months

Zillow 3D Home®

• Priority placement on Zillow.com
• Unlimited hosting
• Able to capture exterior spaces

Are 3D Tours right for you?

Here are the key benefits of our 3D tour products:

• Increase your buyer pool. Host a virtual open house anytime to viewers from any part of the neighborhood, the state, the country, and even internationally.
• Differentiate. Not every agent will utilize cutting-edge marketing technology, so when you bring this powerful tool and your marketing know-how to the table, it’s an easy decision for the seller.
• Win more listings. Tell the visual success story of your previous listing that featured 3D products to land your next listing.
• Save Money – 3D Tours streamline the property viewing process, saving valuable time and money for both buyers and sellers.
• Immersive Exploration – viewers can navigate a property at their own pace, virtually walking through rooms, hallways, and outdoor spaces. This helps prospective buyers visualize and connect with the space.
• Accurate Representation: 3D Tours accurately represent the property’s layout and dimensions. This is especially beneficial for out-of-town buyers.
• Competitive advantage – Including 3D Tours in your listings will set you apart from the competition. These tours demonstrate your commitment to providing innovative and top-tier services to your clients.

How to order a 3D tour.

Both Zillow 3D Home® and Matterport 3D can be added to any sized Virtuance image package. You can purchase a 3D Tour as a stand-alone product to spruce up an image-only listing.

Get the most out of your 3D tour.

Social Media – 3D tours are visual experiences, and what better way to highlight these interactive products than on social media? Be sure to include 3D links on your MLS listing, listing website, social media pages, and in email blasts to your network of agents (both local and national). Check out Virtuance’s social media templates for eye-catching and easy-to-create posts.

Virtual Open Events – Host both live and on-demand open house events through your agent website and social media pages with the 3D walkthrough.

Virtuance has put together tips on how to host a virtual open house along with a helpful checklist to create a winning event.

New Content – Position yourself as a real estate marketing expert using the most effective techniques to sell listings. Easily create attention-grabbing content pieces for your social media pages with your 3D products. During the selling process, use 3D products to highlight the layout and great features of the home. After the sale, tell the story of how a 3D virtual tour and a virtual open house sold the listing.

Virtuance’s social media templates make it easy to create quality content.

Make a Killer Listing Presentation – Leverage 3D tours in your listing presentation, along with your professional real estate photos, to showcase the expert marketing tools you use to sell homes quickly. Virtuance provides free Listing Presentation flyers for both Matterport 3D and Zillow 3D Home®. Download yours today!

Trust Virtuance to upgrade and elevate your photos

If you want to go above and beyond with your real estate photos, consider Virtuance for all your upgrade needs. From enhancements 3D Tours to Virtual Staging, our fleet of certified professional photographers will help your home turn heads—and gather offers.

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