Ready to get more juice out of your real estate blog content? There are several ways to repurpose blog articles and further boost your website traffic. Since video marketing has risen as one of the top content mediums to consume, repurposing your blog into an easily digestible video can help you increase awareness and generate leads!
This article looks at the benefits of video marketing and details how you can turn your real estate blogs into videos.
Why real estate video marketing works
Videos complement a well-executed marketing strategy. When optimized for SEO, they are easily found on search engines, especially if uploaded on YouTube. They attract over 300% more traffic for nurturing leads, according to Biteable. In the real estate industry, video marketing helps realtors receive over 400% more listing inquiries.
Benefits of video marketing for real estate
Leveraging video content can boost your visibility and drive meaningful engagement across multiple marketing channels.
Increase social media audience
It’s evident that videos posted on social media channels receive higher engagement and more significant recall from the viewer than any other type of post.
With these statistics in mind, real estate video marketing is a beneficial way to increase your social media audience on channels like Facebook, Instagram, YouTube, and TikTok. Video posts help businesses expand their reach, which in turn helps them grow their social media audience.
Social media users looking to buy or sell a property enjoy educational real estate and property listing video posts.
Gain email addresses
As mentioned above, gated content of educational videos is an effective way to grow your email subscription list. You can gain email addresses by creating a lead gen form linking to valuable video content like exclusive webinars and presentations.
Choosing an online video editing tool
When searching for an online video editing tool, you can choose from a variety of tools, including Motionbox. Motionbox is an online video editing tool that allows you to add photos to your unique videos with ease.
This is the perfect tool for those who want to create engaging videos where an image appears in the video when a speaker is talking about a particular topic.
Motionbox offers a simple user interface with a simple drag-and-drop editor that enables users to:
- Add photos
- Add watermarks
- Include gif images
- Put in logos
- Integrate Unplash images to the video timeline
It’s evident that videos receive more engagement online. Let’s dive into the different blog articles you can transform into videos and more on the benefits of video marketing.
Property listing videos
First of all, if you aren’t publishing your listings on your blog, now’s the time to start! Every time one of your property listings goes live, you should publish it to your real estate blog.
In the blog article, include the property’s stats, the listing description, and the professional real estate images.
After you publish your listing blog post, repurpose the post into a video. There are video creation applications like Animoto that allow anyone to edit, download, and publish original videos. Animoto’s interface is user-friendly with drag-and-drop tools. They even provide a music library.
How to create a property listing video
- Select the best real estate images of the listing
- Add key features from the description onto the frames correlating with the image. For example, when you add a listing image of the living room, include text about the space.
- Syndicate your property listing video and your blog post by sharing your new listing video on your social media channels. Include a link to the blog article or the listing page on Zillow.
- Get even more reach to your listing by sending the property video to your email list.
If you want to really bring your listing to life, give a tour of the listing with a walkthrough video. Not only will this further show off your listing online, but it’ll also help build your brand. Then, show your face in the walkthrough video and make sure to give more details about the listing than viewers would read in the description.
Educational real estate videos
In addition to listing features, your blog should include educational articles about things like the real estate market, the buying and selling process, and how to prepare for a listing photo shoot. Additionally, there is a lot of opportunity in transforming educational content pieces into awesome real estate guide videos.
You can share your educational real estate videos on social media platforms like Facebook and TikTok. There are several successful real estate agents on TikTok sharing tips and advice with their large audience. You may want to gate your educational videos.
Gated content is a fantastic way to build your email list. To take advantage, create a lead capture form on your website or as a Facebook sponsored post and watch the emails roll in.
Turn your blog posts into engaging videos
Video marketing may seem like an elusive technique reserved for top agents, but in actuality it is an effective strategy for all real estate professionals. If you’re stumped on what videos to create, search for ideas in the content you’ve already produced on your blog. It’s like shopping your own closet for a new outfit!
Ready to turn heads with your listings?
Creating video content is just one part of standing out, and the visuals you use can make a big impact. That’s where Virtuance comes in. With professional real estate photography, video tours, and floor plans that impress, we help your listings shine online and IRL.
Want to make your next listing scroll-stopping? Schedule a shoot with Virtuance and start turning views into offers.
FAQ
Aim for 1–2 minutes for listings and under 60 seconds for social media reels or TikToks to keep attention spans locked in.
Both work, but adding a voiceover can make your video feel way more personal and engaging.
Try to post consistently, like 1–2 times a week to stay top of mind and keep your audience growing.
Use royalty-free tracks or built-in music libraries (like Animoto’s) to avoid copyright issues.
