The real estate market continues to boom, especially on the sellers’ side, and competition between agents is fierce. How do you win the listing in an industry full of experienced professionals?
Continued education is one surefire way to stay competitive in real estate. There are several resources for real estate agents hoping to make it big. For example, workshops, conferences, and bestselling books are all excellent options.
Learning helps you remain relevant in your industry. It also enables you to enhance your skillset and open your mind to new perspectives.
Once you better understand effective lead generation and brand building, you’ll find that the “seven figures” goal is more attainable than ever.
To get you started, we compiled a list of 15 real estate and business-minded books to help you reach seven figures this year:
The Miracle Morning for Real Estate Agents
Author: Hal Elrod
Reader Rating: 4.7/5
Check Price: Amazon.com
This book is the second installment to the original Miracle Morning, which helped thousands of real estate agents find success. Learn entrepreneurial strategies from the top-producing married duo, real estate agent Rick Masters and Michelle Masters, a successful lender. Also, you’ll discover a simple 30-day challenge that completely transforms your life.
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
Author: Chris Smith
Reader Rating: 4.6/5
Check Price: Amazon.com
Deep dive into marketing and sales strategies designed for the modern internet era. When you read this book, you’ll realize it helps business professionals and entrepreneurs discover online lead generation techniques. As a result, you’ll learn to communicate virtually through social media, apps, and texting platforms.
Mindset, Model, and Marketing!: The Proven Strategies to Transform and Grow Your Real Estate Business
Author: Tom Ferry
Reader Rating: 4.7/5
Check Price: Amazon.com
Tom Ferry, a real estate icon and #1 ranked coach, shares his secrets to success with this compelling guide. When you read this book, you’ll discover the actionable steps needed to become a top agent in your market by winning listings with confidence and profiting from your database. As a result, you’ll find this book motivating and downright inspirational.
The Book of YES: The Ultimate Real Estate Agent Conversation Guide
Author: Kevin Ward
Reader Rating: 4.6/5
Check Price: Amazon.com
If scripts bog you down, this is the next book to read. When you read The Book of YES, you’ll see it provides a refreshing take on sales scripts and how they can work for you, not against you. Additionally, learn how to convert leads with 27 effective scripts designed for every situation.
Listing Boss: The Definitive Blueprint for Real Estate Success
Author: Hoss Pratt
Reader Rating: 4.7/5
Check Price: Amazon.com
It’s all about taking action. You may have a big idea, but how do you implement your plans? This book helps readers execute their strategies to find success. Hoss Pratt dives into the 12 essentials to a successful real estate brand. From discovering your niche to designing a winning listing presentation, Hoss has you covered.
Exactly What to Say: The Magic Words for Influence and Impact
Author: Phil M. Jones
Reader Rating: 4.6/5
Check Price: Amazon.com
If you want to be a better, more convincing communicator, this is your opportunity. Learn from one of the bests, Phil M. Jones. Phil trained more than two million people globally on spoken communication. For example, readers discover the tactics needed to captivate their audience and win the deal every time.
SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business
Author: David M. Greene
Reader Rating: 4.8/5
Check Price: Amazon.com
David M. Greene is the mentor you never had. As such, this book will open your eyes to tried-and-true industry techniques and strategies through the experience of an expert real estate agent. You will walk away understanding common hurdles, how to manage your database, how to stand apart, and so much more.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Author: James Clear
Reader Rating: 4.9/5
Check Price: Amazon.com
James Clear, a renowned expert on habit formation, guides readers on transforming routines while perfecting small behaviors to create promising results. Atomic Habits teaches readers how to design a thriving environment, nurture motivation, and stay on track. For example, minor adjustments can spawn tremendous results.
Shift: How Top Real Estate Agents Tackle Tough Times
Author: Gary Keller
Reader Rating: 4.7/5
Check Price: Amazon.com
The real estate market is ever-changing and sometimes unpredictable. Shifts in this industry are so common that Gary Keller wrote a book to help navigate the ups and downs. Readers learn how to stay motivated, create buyer urgency, and pivot marketing strategies when necessary.
The Millionaire Real Estate Agent
Author: Gary Keller
Reader Rating: 4.7/5
Check Price: Amazon.com
Maximize your professional potential and transform your real estate business by exploring various sales models found in The Millionaire Real Estate Agent. You will learn how to scale your business and take charge of your career.
How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job
Author: Sally Helgesen, Marshall Goldsmith
Reader Rating: 4.7/5
Check Price: Amazon.com
This book explores the various habits that can hold you back professionally while highlighting the roadblocks women face in the workforce. How Women Rise teaches readers, both women and men, to break bad habits and strive for success.
Open House!: An Insider’s Tour of the Secret World of Residential Real Estate for Agents, Sellers, and Buyers Kindle Edition
Author: Joey Sheehan
Reader Rating: 4.9/5
Check Price: Amazon.com
Joey Sheehan shares the home buying and selling experience through entertaining storytelling and real-life experiences. Her book helps real estate professionals, buyers, and sellers alike. Real estate agents will learn how to help clients while providing the highest level of service. By incorporating Joey’s strategies into your toolkit, you’ll secure more listings and grow your referral network.
6 Steps to 7 Figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Own Destiny
Author: Pat Hiban
Reader Rating: 4.6/5
Check Price: Amazon.com
Consider this book a manual for building wealth and achieving success. In six steps, Pat Hiban teaches you how to generate a seven-figure income. He offers readers strategies he’s learned after over two decades of working in the industry.
Winning Secrets No One Tells New Real Estate Agents: How To Go Solo without Going Broke
Author: E. Theodore Aranda
Reader Rating: 4.6/5
Check Price: Amazon.com
The reality of real estate is that most new agents walk away before they hit their stride. If you’re a new agent or just ready to learn techniques from top agents, this book offers unique insights into achieving success. Learn to build wealth and find financial freedom by adopting real estate marketing strategies used by top agents.
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Author: Stephen R. Covey
Reader Rating: 4.6/5
Check Price: Amazon.com
This well-known guide teaches readers how to be more adaptive, insightful, and opportunistic while maintaining integrity and fairness. Successful people are confident people. The habits in this book are intricate, and due to this, they help build a strong foundation for both personal and professional success.
