Client Education in a Changing Market

In this episode, our host Rachel Gombosch explores five strategies real estate professionals should use to become experts at educating their clients. Also, she discusses how significant it is to focus on the client experience to create a successful business and support a successful transaction process.

With these practical tips, you can smoothly navigate client questions and concerns to ensure you set the appropriate expectations and provide the best environment for your client.

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4 Efforts to Maximize Your Social Media Impact

In this episode, our host Rachel Gombosch explores four easy and practical ways to integrate social media into your routine, allowing you to maximize your social impact. Using these game-changing strategies, you will be able to manage your time efficiently and impact your real estate business for the better.

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15 SEO Keywords to Boost Your Online Presence

There is no doubt that SEO can sound intimidating at first, yet host Rachel Gombosch breaks it down into useful tips and basic information, identifies the top real estate keywords you should be using, and discusses why SEO is important for real estate marketing in the first place.

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4 Real Estate Marketing Trends to Follow

For our 2023 Real Estate Marketing Trends Report, Virtuance surveyed over 400 real estate professionals to learn more about their existing marketing efforts and business challenges in 2022 and their planned marketing strategy and goals in 2023.

Listen in as host Rachel Gombosch breaks down the 4 trends you need to follow in the new year to build out your marketing strategy and crush your goals in 2023.

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Real Estate Mentorship. How it Snowballs into Business Success

In this episode of Curb Appeal, our host Rachel Gombosch welcomes Rudy Johnson, CEO of RJ Estate, as well as a top-producing professional in the San Diego area. Rudy and Rachel discuss the value of having a mentor both in real estate and in all facets of life, and how Rudy's mentor helped him succeed through in-depth knowledge of real estate foundations. Moreover, they discuss quality resources to develop your business, the importance of holding your mentor accountable, and how to connect with your clients.

Guest: Rudy Johnson, CEO & Broker at RJ Estate

Noteworthy: In addition to being recognized as a top 3% award-winning agent by the Pacific Southwest Association of REALTORS® in 2022, Rudy is known around San Diego as "The People's Realtor".

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Retaining Clients. How Remodelers Can Help Your Real Estate Business

In this episode of Curb Appeal, Rachel Gombosch welcomes Jenny Rice from Icon Building Group, a Chicago-based remodeling company. Jenny and Rachel talk about the remodeling industry and the changes the industry has gone through over the past few years. They discuss the importance of cooperation between real estate professionals and remodelers for retaining a strong client base, what to look for in this type of partnership, and how to approach this market's current design trends.

Guest: Jenny Rice, Co-Owner & Remodeling Consultant at Icon Building Group

Noteworthy: Jenny's work at Icon resulted in a 300% increase in backlog in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division, which she started from the ground up.

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Ads that Work. The Benefits of Programmatic Advertising

In this episode of Curb Appeal, our host Rachel Gombosch welcomes Julianne Martin, Partner and CMO at Above the Fold, a digital marketing company with a focus on programmatic advertising. Julianne and Rachel get into the benefits of programmatic advertising and why it should be part of every real estate professional's marketing strategy. They discuss programmatic advertising basics such as costs and the preparation process, and share resources for investing in programmatic advertising.

Guest: Julianne Martin, Partner & CMO at Above the Fold

Noteworthy: Julianne is an experienced marketer and team lead with experience in branding, product marketing, and digital strategy for organizations ranging from Fortune 100 companies to startups through an agency environment.

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Own Your Content. Short-Term Plays That Become Long-Term Strategies

In this episode of Curb Appeal, our host Rachel Gombosch welcomes Anna Furmanov, the founder of Furmanov Marketing Consulting. Anna and Rachel get into the importance of digital marketing and content creation. They discuss why people fear content creation, the most important steps when getting into digital marketing, and the tools you need to do it.

Guest: Anna Furmanov, Founder of Furmanov Marketing Consulting

Noteworthy: Anna has 12+ years of marketing experience at big-name brands (Groupon, Blistex, Del Monte Foods) and startups.



How Subconscious Patterns Are Hurting Your Real Estate Business

In 95% of the decisions you make, your subconscious mind plays an influential role. Cari Briner outlines how developing emotional intelligence is just as essential as developing logical thinking in this episode of Curb Appeal. She and our host Rachel Gombosch discuss work-life balance, subconscious and conscious thinking patterns, and how to separate yourself from your work.

Guest: Cari Briner,  Global Real Estate Leader & Holistic Business Coach at eXp Realty

Noteworthy: Over the past two years, she has built a national business and life coaching company, Achieve Freedom Coaching. Business Insider has featured Cari as one of the most innovative business coaches in the country.



How to Find a Niche, Grow Your Business, and Live Your Purpose

Those looking to succeed in the modern-day business world should find an area they can specialize in and build a community around it. Listen in as Tony Farah, the founder of Tony Farah Group joins Virtuance host Rachel Gombosch to discuss why real estate agents struggle to create a unique selling proposition. They also discuss how to niche down your strategy and succeed in the modern-day business world.

Guest: Tony Farah,  Founder of the Tony Farah Group

Noteworthy: Tony is a top producing real estate agent and author on a mission to help families with special needs go through the relocation process as smoothly as possible. 



How to Make the Most of Social Media

Social media is a powerful marketing tool and can work miracles for your brand. But, many business owners — primarily those who have been in the market since before the internet and social media — are still looking for proof on the value of building a social media presence.

Guest: Maris Callahan,  Founder of The Social Broker

Noteworthy: With over a decade and a half of experience in marketing, Maris is on a mission to work with real estate agents and entrepreneurs to craft social media strategies to help them build their online presence and grow their businesses.


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We are always looking to amplify voices in the real estate space and would love to hear your ideas for great guests and exciting people to have on the show.

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