In this episode of Curb Appeal, Rachel Gombosch welcomes Jenny Rice from Icon Building Group, a Chicago-based remodeling company. Jenny and Rachel talk about the remodeling industry and the changes the industry has gone through over the past few years. They discuss the importance of cooperation between real estate professionals and remodelers for retaining a strong client base, what to look for in this type of partnership, and how to approach this market's current design trends.
Guest: Jenny Rice, Co-Owner & Remodeling Consultant at Icon Building Group
Noteworthy: Jenny's work at Icon resulted in a 300% increase in backlog in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division, which she started from the ground up.
In this episode of Curb Appeal, our host Rachel Gombosch welcomes Julianne Martin, Partner and CMO at Above the Fold, a digital marketing company with a focus on programmatic advertising. Julianne and Rachel get into the benefits of programmatic advertising and why it should be part of every real estate professional's marketing strategy. They discuss programmatic advertising basics such as costs and the preparation process, and share resources for investing in programmatic advertising.
Guest: Julianne Martin, Partner & CMO at Above the Fold
Noteworthy: Julianne is an experienced marketer and team lead with experience in branding, product marketing, and digital strategy for organizations ranging from Fortune 100 companies to startups through an agency environment.
In this episode of Curb Appeal, our host Rachel Gombosch welcomes Anna Furmanov, the founder of Furmanov Marketing Consulting. Anna and Rachel get into the importance of digital marketing and content creation. They discuss why people fear content creation, the most important steps when getting into digital marketing, and the tools you need to do it.
Guest: Anna Furmanov, Founder of Furmanov Marketing Consulting
Noteworthy: Anna has 12+ years of marketing experience at big-name brands (Groupon, Blistex, Del Monte Foods) and startups.
In 95% of the decisions you make, your subconscious mind plays an influential role. Cari Briner outlines how developing emotional intelligence is just as essential as developing logical thinking in this episode of Curb Appeal. She and our host Rachel Gombosch discuss work-life balance, subconscious and conscious thinking patterns, and how to separate yourself from your work.
Guest: Cari Briner, Global Real Estate Leader & Holistic Business Coach at eXp Realty
Noteworthy: Over the past two years, she has built a national business and life coaching company, Achieve Freedom Coaching. Business Insider has featured Cari as one of the most innovative business coaches in the country.
Those looking to succeed in the modern-day business world should find an area they can specialize in and build a community around it. Listen in as Tony Farah, the founder of Tony Farah Group joins Virtuance host Rachel Gombosch to discuss why real estate agents struggle to create a unique selling proposition. They also discuss how to niche down your strategy and succeed in the modern-day business world.
Guest: Tony Farah, Founder of the Tony Farah Group
Noteworthy: Tony is a top producing real estate agent and author on a mission to help families with special needs go through the relocation process as smoothly as possible.
Social media is a powerful marketing tool and can work miracles for your brand. But, many business owners — primarily those who have been in the market since before the internet and social media — are still looking for proof on the value of building a social media presence.
Guest: Maris Callahan, Founder of The Social Broker
Noteworthy: With over a decade and a half of experience in marketing, Maris is on a mission to work with real estate agents and entrepreneurs to craft social media strategies to help them build their online presence and grow their businesses.
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