Real Estate Marketing Ideas, Farm Fridays

What You Need to Know About Affiliate Marketing for Real Estate Agents

By Meaghan Loraas Last Updated March 2, 2023 3 min read

Real estate agents often struggle to get their name out there due to the high cost of advertising. As such, they turn to affiliate marketing to promote their services. This post will explain why real estate agents can benefit from affiliate marketing and how to start earning commissions.

What is affiliate marketing?

Affiliate marketing is performance-based marketing where affiliates earn a commission for each sale they generate. This type of marketing is prevalent in eCommerce websites and has also become popular in other industries, especially the real estate sector.

There are two main ways real estate agents can take advantage of affiliate marketing. First, they can create a landing page or blog post that promotes their services. Second, they can partner with other companies that sell products related to real estate. For example, a realtor might partner with a mortgage lender or home improvement store. The realtor will then refer customers to those partners.

The Benefits of affiliate marketing for real estate agents

In addition to generating revenue through sales, affiliate marketing provides several benefits to real estate agencies. These include:

Increased brand awareness

When people see your name on an affiliate website, it increases your visibility. It’s like having a billboard right next to your office!

Improved SEO

If you’re not familiar with SEO, it’s the process of improving your website to rank higher in search engines. When people search for keywords associated with your business, your site should appear near the top of the results. By partnering with an affiliate company, your site gains access to more traffic.

Increased conversions

Promoting another company’s product increases the chances that potential clients will buy something. If someone clicks on one of your links, they may be interested in purchasing a property from you. This means that you could potentially close more deals.

How to start earning commissions as an affiliate marketer

To begin earning commissions as an affiliate marketer, you need to find a company that sells products related to real estate that you want to promote. Once you’ve found a suitable partner, you’ll have to sign up for an affiliate program. You’ll then have to build a list of prospects (people interested in purchasing a particular product) and send them to the partner’s website. After they make a purchase, you receive a commission based on the value of the transaction.

How to find affiliate partners

Finding a good partner isn’t always easy. There are many factors to consider when choosing a partner. Here are some things to keep in mind:

Does the partner offer quality content?

A great way to find a partner is by searching online for blogs, articles, videos, etc., that cover topic relevant to your industry.

Is the partner reputable?

Look at reviews and testimonials to determine whether the company is trustworthy.

How much does the partner pay?

Make sure that any affiliate program pays a fair amount of money.

What percentage of sales do you get paid?

Some programs pay a fixed rate per sale, while others pay a percentage of sales.

Can you customize the link?

Many affiliate networks allow you to customize your links. This makes it easier to track which leads came from your website.

How long has the affiliate been around?

You don’t want to join an affiliate network if it hasn’t been around very long. Look for partnerships that have been active for at least three years.

How much control do you have over the affiliate network?

You want to work with an affiliate network that gives you complete control over how you run your business. Some affiliates prefer this type of structure because they feel like their brand is being promoted without interference.

How much support can you expect?

Do you want to work with a company that provides excellent customer service or wants to take care of everything themselves?

How much training do you get?

If you decide to become an affiliate marketer, ensure that you get enough training before you start promoting other companies’ products.

Are there any tools available to help you?

If you’re looking to automate specific tasks, look into tools that can help you manage your entire affiliate marketing campaign. For example, you might use Google Analytics to see what pages people visit on your site after clicking on an affiliate link.

What are the best ways to make money through a real estate affiliate program?

There are several ways to earn money through a real estate affiliate program. Here are some of the most popular options:

Referral commission

You get a commission when someone signs up for one of your partners’ services using your referral code.

Lead generation

You get paid if you create a landing page that generates leads for an affiliate partner. This could be done through banner ads, email campaigns, etc.

Email marketing

You send emails about a particular topic to subscribers on your list.

Continuing education

You partner with a real estate course provider who has a large audience. You then promote the courses on your website.

Affiliate marketing has become a popular way for real estate agents to make extra income. It allows them to promote products and services that they believe in while earning commissions when someone purchases those items.