Real Estate Marketing Ideas, Farm Fridays

Best Email Marketing Tools for Real Estate Agents

By Staff Writer Last Updated June 24, 2022 3 min read

Welcome to another Farm Friday!

As a real estate agent, your time is precious. If you’re looking to start an email marketing strategy, it’s best to ensure that it doesn’t take up too much of your valuable time. There are a lot of tools out there to make real estate email marketing more accessible for busy agents. 

We’ve put together this list of the top ten real estate email marketing tools, and we hope you find them helpful in your business:


Aweber is one of the most popular email marketing platforms today. Its intuitive interface allows users to create highly customizable automated campaigns. The platform also offers free trials. 


MailChimp is another excellent tool for creating automated emails. They offer two plans: standard and pro. The standard plan includes all features except automated responses, while the pro plan gives you access to advanced functionality like autoresponders.

Constant Contact

Constant Contact is a very easy-to-use email marketing service with various email templates and layouts. Their drag & drop editor makes it simple to customize your messages to fit your brand’s style. Constant Contact offers a 60-day free trial so businesses can see if the program is a good fit for their email marketing campaigns. 


Hubspot is a leading software company that specializes in helping businesses manage their online presence. One of the main features of Hubspot is its powerful automation tools. You can use Hubspot to send targeted emails based on actions taken by visitors or customers.


iContact is a good option if you want something that looks professional but doesn’t need to spend much money. This tool lets you create beautiful email newsletters that look as though they were made in Microsoft Word.

Vertical Response

VerticalResponse is an excellent choice if you want to create autoresponder sequences. With VR, you can segment contacts into lists, set custom welcome messages, and even integrate social media sharing buttons.


InfusionSoft is perfect for real estate agents or small teams who might not have the budget for other services. The platform provides pre-built workflows, including lead capture forms, automated emails, and website forms.


Active Campaign is a robust CRM system designed specifically for small business owners. It integrates well with many common marketing channels, including email marketing, webinars, and Facebook ads.


GetResponse is a relatively new player in the email marketing space but is worth checking out. In addition to being easy to use, GetResponse offers some unique features, including intelligent tagging, mobile responsiveness, and a wide range of integrations.


EmailOctopus is a powerful tool for those who want to automate their entire drip campaign (series of emails). It’s super affordable and comes with unlimited subscribers, domains, and sends.

Email Marketing Best Practices

With all these options, it’s essential to understand how best email marketing practices evolve. Here are a few things to keep in mind:

Personalize Everything!

As a real estate agent, you’re in the people business. It’s most impactful to personalize every message you send out. Personalized emails makes each interaction feel more relevant to your subscriber. 

Several email marketing platforms help you personalize emails through code. As long as your potential client’s name is stored with their email address, your email marketing tool can automatically populate the name within the email campaign. 

Remember to always include your branded email signature. Your email signature should not only provide important contact information but also links to your website and listings. 

Make Sure Your Subject Line is Clear and Concise

Your subject line is the first thing people see when your e-blast hits their email inboxes. Make sure it’s clear and concise so people immediately know what the email is about. Always try to use an attention-grabbing headline to boost your open rate. 

Use Social Proof To Increase Open Rates

Social proof increases trustworthiness and credibility with potential clients. When you share links to articles written by reputable sources or client testimonials, you’ll find that your click-through rates increase significantly. 

Don’t Overlook Mobile

Mobile devices now account for over 50% of internet traffic. That means your audience reads your emails from technology other than desktop computers. Keep this consumer behavior in mind when designing your real estate drip campaigns and email blasts. 

Create A Content Calendar

If you plan on producing content regularly, you’ll need to create a calendar of posts or events. This way, you can plan ahead and ensure you never miss a beat.

Include Calls To Action (CTAs)

A CTA is any element on a webpage or on blog posts that encourages someone to take action. You could have a button that says, “Click here to download our free ebook.” Or, you could ask them to subscribe to your list. CTAs help guide visitors down the path you want them to follow.

When it comes to email marketing, there are plenty of options available, and it’s important to remember these tips to create effective campaigns.

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