Virtuance Updates

Why Consistent Real Estate Photos Matter

By Lindsay Goebel Last Updated September 23, 2022 2 min read

When it comes to business credibility marketing consistency is essential. Real estate businesses can improve their credibility with consistent photography.

By browsing your local MLS and third-party listing sites, you can see why agents should use professional real estate photography. Top agents always incorporate consistent real estate photography into their marketing strategy. To find success in real estate, you should aim for consistent professional real estate photos in every listing. Hiring the same real estate photography vendor for every property helps achieve consistency. 

Here are a few reasons why consistent professional listing photos matter for your real estate business: 

Impress Potential Buyers

Let’s start with the basics; it’s most important that a single listing’s images have the same look. It may be confusing for online buyers if a listing has inconsistently edited real estate photos. A property’s real estate images need to tell a story through composition, lighting, order, and editing. 

You will impress several potential buyers with consistent listing images on your social media pages. As you post your listings more frequently on Facebook and Instagram, your real estate business becomes top of mind.

Lastly, potential buyers are more likely to schedule a showing for one or more of your listings when you market your properties similarly on your website and the MLS. Buyers see that you put effort and care into your real estate brand and therefore feel that all of your listings offer value. 

Attract Long-Time Clients

Sellers look for real estate agents who can close for the most money possible. Top agents’ go-to marketing strategy includes hiring a professional real estate photographer for every listing. Additionally, consistent real estate photography helps build their referral network by providing the same valuable marketing strategy to all clients.

When your promotional techniques remain consistent from listing to listing, you are more likely to keep and nurture long-time clients. 

Use Real Estate Pictures for Marketing Materials

Marketing materials like listing brochures, social media templates, brokerage booklets, and open house flyers draw significant attention to your business. Your marketing materials should reflect your brand and be somewhat uniform. 

If your brokerage has a designer, that’s great! You only need to provide your real estate photos. However, if you’re on your own for marketing, try design sites like Canva. Canva offers a library of stunning templates to users for free. 

You can create a professional-looking marketing kit by using the same font, color scheme, and real estate photographer across all print and online materials. 

Clients more easily recognize your business when your real estate branding is consistent (images included). In turn, you’ll be the agent they consider when they’re ready to sell or buy. 

When searching for a life-long professional real estate photography partner, consider the following requirements: 

  • Easy online scheduling
  • Real estate photography vendors
  • Stunning, consistent images
  • Marketing materials
  • Competitive pricing
  • Image and marketing enhancements
  • Single listing websites
  • 3D virtual tour packages 
  • Floor plans and more

Professional real estate images become an extension of your business’s brand. As you accumulate more listings, you’ll build a portfolio of stunning images to show potential clients and to use in marketing campaigns. 

Hiring a professional real estate photography vendor is crucial whether you’re a single real estate agent, a broker managing a team or a property management company. Professional real estate images elevate your business brand and offer consistent, high-quality images for clients and potential buyers.