Real Estate Marketing Ideas

5 Top CRM Software Apps for Real Estate Agents

By Staff Writer Last Updated September 21, 2022 3 min read

Are you struggling to keep up during the busy real estate season? It may be time to consider a customer relationship management system (or CRM). Many real estate agents use CRMs to manage contacts, track leads, send automated messages, market listings, and organize their sales pipeline. CRMs come with various tools and options, so it’s essential to find the right fit for your business.

We’ve got the rundown on five of the best CRMs to help real estate agents tackle their to-do list and stay focused on turning leads into sales. We took a look at cost, key features, and compatibility with other programs.

1. LionDesk

Price: $30/month, free trial

Features: Search capabilities, video messaging, social media ads, open API

With a checkmark in the affordable column, LionDesk starts at $30 monthly and offers a free 30-day trial to new users. Some notable features include sending video texts and emails, creating Facebook ads, artificial intelligence, and stellar search capabilities.

LionDesk also integrates with social media and third-party tools, making it a one-stop-shop. It has an open API, which means it’s accessible to all other software companies, so it’s easy to combine software you already use – a huge plus for a busy real estate agent. LionDesk would be an excellent choice for real estate agents looking to try CRM software for the first time.

2. HubSpot

Price: $45/month, free access to some tools

Features: Contact management, email templates, live chat application

Another reputable CRM to consider is HubSpot. Pricing starts at $45 a month and increases based on the number of users, permissions, and features. With HubSpot, you will get contact management, email templates, and a meeting scheduler. Some plans include special features like adding live chat capabilities to your website.

HubSpot integrates with several popular apps, such as Gmail, Google Calendar, and WordPress. On the HubSpot website, you can explore a list of apps the software connects with to see if it is a good fit for your business.

3. Zillow Premier Agent CRM

Price: Free

Features: Task management, mobile listing management, Zillow listing insights

Zillow Premier Agent is a free app from the powerhouse real estate website Zillow. It is a great option to explore if you use Zillow often and need basic CRM capabilities such as creating tasks, notes, and reminders. The mobile app is a great fit for on-the-go real estate agents who want to respond to leads quickly.

If you use the app, Zillow rewards you by showing you as the only agent on your property listings and giving you unique insights.

The Premier Agent website doesn’t offer much information on advanced capabilities unless you sign up, so more features may come with a cost. It’s worth noting that the app only works with Zillow and not other residential listing websites.

4. Agile CRM

Price: $8.99-47.99/month, free basic plan available

Features: Sales pipeline, lead generation, listing searches

Agile CRM was created for the sales industry but offers solutions specifically for real estate agents. It is an excellent option for those looking to manage their sales pipeline from start to finish because it is heavily sales-focused. Agile’s basic plan is free, with additional features ranging from $8.99 to $47.99 a month, so there is likely a plan to fit your needs and budget.

Some of Agile’s real estate-specific features include capturing internet leads, an interactive map, and private listing searches. Agile also integrates easily with your local MLS.

5. Streak CRM for real estate

Price: $15-129/month, free basic plan

Features: Lead and transaction management for Gmail

Streak is a unique CRM application that specifically manages leads and transactions within Gmail. So, if you love and use Gmail but have trouble staying organized, Streak is for you. The idea is to create organization within your existing communication system using color-coding, spreadsheets, and reminders.

Features include convenient document storage, email sharing among your team, workflow reminders, and historical email recipient records (because we all forget who is who sometimes). The initial plan is free, with pricing ranging from $15 to $129 monthly for advanced features and more users.

How do I choose the right real estate CRM?

First of all, shop around. As you can see, there are many great CRM options, but it’s important to find the one that suits your real estate business best. A significant first step is to reach out to companies that interest you and ask for a demo. Also, take advantage of free trials as a test run.

You’ll know a CRM is a good fit if the software lightens your load, works well with the systems you have in place, and fits your budget. It’s also a great idea to pick a CRM specific to the real estate industry.

Since the real estate industry is rapidly changing, keeping up with the latest tech tools is essential.

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