Real Estate Marketing Ideas, Single-Family Rentals

How to Streamline Single-Family Rental Photography at Scale

By Christian Allred Last Updated April 7, 2023 4 min read

As an SFR operator, you know how important marketing is to the success of your business. To stand out from the competition, your listings need to look top-notch.

After all, many renters start their search for rental homes online, and as many as 60 to 74% of renters use an online resource in their search at some point.

But creating listings that consistently drive traffic isn’t easy:

  • Maybe you’re working with multiple vendors (e.g. photographers, marketers, and realtors), and it’s creating bottlenecks.
  • Maybe you’re working with multiple platforms (e.g. rental listing websites, content management systems, and social media platforms), and integrating them all is a nightmare.
  • Or maybe you’re expanding into new markets, and you can’t find local real estate photographers that meet your high standards. 

Whatever it is, we get it. Marketing your listings at scale can be tough

That’s why we created an all-in-one single-family rental photography system that can help take your business to the next level. 

5 Ways Virtuance can enhance your single-family rental marketing

If you want to put your marketing on autopilot and leave behind the hassle of working with multiple vendors and platforms, you’ve come to the right place. Here are five ways Virtuance can help you succeed in the SFR market.

1. Rent out your SFRs faster and for more money

Listings that use our photos generate twice as many clicks.

How? We spent years studying what makes people click on listings and developed an automated image processing system called HDReal® that turns professional photos into sales machines.

Here’s how it works: 

  • You order your photo shoot and floor plans online 24/7 (or over the phone)
  • We photograph your rental property
  • We process the images through a series of 25 proprietary HDReal® algorithms powered by AI
  • We review each image for quality and order them to generate the best results
  • You get the final package by 5pm on the day after the shoot

It’s that easy. 

HDReal® photos increase your listing views so that you can lease your SFR faster and showcase its true value so that you can lease it for more. 

2. Bring your SFR listings to life

According to a survey report by Zumper and Matterport, 95% of renters would be more likely to rent a property with a 3D virtual tour on the listing site.

And according to the Multiple Listing Service (MLS), properties with aerial images are 68% more likely to sell (and rent) than properties without aerial photography.

This is because people are shopping for rentals online more than ever before (partly due to COVID-19), and they want to have an immersive shopping experience from the comfort of their home.

That’s where we come in. Our services include Matterport 3D tours, Zillow 3D Home tours, aerial images/video, interactive floor plans, and more!

Whatever your visual content needs, we have you covered. We’ll make your listing stand out from the rest.

3. Get help whenever you need it

Tired of working with multiple vendors and getting the runaround every time you need help? 

When you partner with Virtuance, all your SFR marketing will be in one place, and you’ll have access to online support when you need it.

Whether you need to make a last-minute change to your order, rush a delivery, or simply have a question, we’re here to help. 

Our 97% customer satisfaction rating says it all. 

We also provide onboarding and hands-on training so that you understand how to leverage all that we have to offer from day one.

4. Scale your SFR business to new heights

Whether you manage just a few homes or have a large SFR portfolio, we can help your business scale to new heights.

Use our national network of real estate photographers to expand into new markets, or let us build custom SSO and data-feed integrations to streamline your listing distribution.

For example, we can help you publish your listing photos across multiple rental platforms like Zillow and with a single click! 

The same goes for your social media profiles. We can help you grow your listing engagement on Instagram, Facebook, and more.

Ultimately, we’ll optimize your marketing workflow at every stage so that your business can grow larger, and faster. 

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5. Save time and money in the long run

SFR operators like you are used to thinking long-term, and so are we. 

We’re invested in your success today, tomorrow, and for many years to come. That’s why we:

  • Deliver on time, every time. We hold ourselves to strict SLAs with short turn-around times (often next day) and provide real-time SLA dashboards for you to see status updates.
  • Offer volume plans. We let you pre-purchase photo shoots and virtual tours in bulk at a discounted rate. The more you buy, the more you save. Also, account credits can be used on anything we offer and never expire!
  • Stay flexible. No matter what level of service you need, we can match it. No need to switch to another real estate photography provider as your business expands. Save yourself the growing pains by partnering with a company that will grow alongside you.

When you take a long-term approach to your SFR business, you’ll save more money and time in the long run. So why not set it up for success today?

The bottom line

The SFR market is growing with no signs of slowing down anytime soon. Between 2019 and 2020, the number of built-to-rent single-family homes increased by 30%

Right now, the US SFR market is valued at $4.4 trillion.

If you want to take full advantage of this lucrative industry, now is the time to adopt a marketing strategy proven to work at scale. 

At Virtuance, 92% of new clients have increased showings after using our HDReal® images, and we know we can boost your listing traffic, showings, and sales as well.

But don’t just take our word for it. We have countless testimonials from satisfied clients whose businesses have grown from partnering with us. 

Contact us today to schedule your shoot!