Real Estate Marketing Ideas

Are Your Images Wrecking Your Vacation Rental Business?

By Lindsay Goebel Last Updated May 6, 2025 3 min read

Ever wonder why some vacation rentals practically book themselves while others… well, don’t? Today, let’s dive into a crucial element for your success: professional photography. This article reveals how great visuals attract more guests. Ultimately, they boost revenue for your vacation rental clients.

Appeal to your renters with visuals

Think about scrolling through online listings yourself. What immediately grabs your attention? It’s those captivating images, right? Research shows visuals leave a far stronger mark than text. If potential renters see poor photos of a rental property, they’ll likely move on.

As experts in real estate marketing at Virtuance, we get vacation rentals. Investing in professional photos isn’t just nice, it’s the smart move. It tells guests your rental is the real deal and that you’re committed to offering a great experience. This leads to more clicks and higher occupancy, where you can then expect greater profits for the rental.

Why high-quality visuals are a must for vacation rentals

Leading platforms like Airbnb know this well. Their research consistently shows a trend. Vacation rental listings with professionals photos book more often. Often, it’s up to 2.5 times more frequently! Plus, high-quality images help to generate more monthly revenue—sometimes, even over an extra $1,000!

Vacation rental captured by Virtuance

For agents managing vacation rentals, visuals are even more key than in sales. Potential tenants judge solely by online images, so low-quality photos simply won’t cut it today. The digital world is visually driven and to market a vacation rental well, professional real estate photos are essential. They build trust right from the first click and showcase the property’s full potential.

Real success stories: Agents using pro photos for rentals

One property manager using HomeAway—now called VRBO—saw big income growth. It was a remarkable 39% increase! This happened after upgrading listings with pro photos. They learned “good enough” photos hurt bookings and limited revenue in the market. Great visuals justified higher rates and also kept occupancy consistent.

Consider Michelle, a real estate agent in Arlington, TX. She manages vacation rentals and after a professional photoshoot, one listing booked solid for months! She told Virtuance the market is crowded and standing out visually is crucial. The pro photos boosted bookings and even helped sell another property! This shows the power of great visuals in real estate and specifically for rentals.

Choosing the right photography partner for your vacation rental listings

Here’s another great example. Chad lists vacation rentals on VRBO in Nashville. He got eight new bookings in just nine days! This happened after adding high-quality, professional images to a listing. Chad noted that while demand matters, the visual appeal helped a lot.

Vacation rental image by Virtuance

When picking a photo vendor for your vacation rental clients, choose wisely. Find a partner who understands these unique properties. Companies like Virtuance specialize in real estate images. They know how to highlight the best of vacation rentals to get them booked faster. Additionally, Virtuance offers services in many areas and keep growing—giving agents a reliable way to get great photos. These photos drive bookings and boost profits for clients.

What Makes Virtuance a strong choice for vacation rental photography?

Virtuance excels in vacation rental photography. Our HDReal® tech enhances images, capturing and holding viewer attention longer to boost your listings. We offer fast, reliable service with next-day delivery. Plus, their 24/7 online scheduling system and award-winning customer support ensures easy scheduling and support.

We understand the vacation market. Our photos showcase properties effectively, helping your clients’ businesses grow. Great photos drive more bookings, leading to higher profits and positive reviews – a win for everyone.

Ready to elevate your vacation rental listings and attract more bookings? Order your professional photography services from Virtuance today!

FAQ

Professional photos are crucial because online renters rely heavily on visuals to make booking decisions.

Listings with professional photos can book up to 2.5 times more frequently, according to industry research.

Yes, many owners reported significant income increases and higher booking rates after using professional photography.

Agents should seek a photographer who understands the unique needs of showcasing vacation rental properties effectively.

Virtuance offers specialized technology and services designed to capture high-quality images that attract more vacation rental bookings.