Real Estate Marketing Ideas

Making Big and Bold Moves in Your Real Estate Career

By Lindsay Goebel Last Updated April 1, 2022 5 min read

7 Actionable Ways to Generate More Real Estate Leads

Becoming a real estate agent has likely been a long-time dream of yours. You have the potential to earn substantial money and set your own schedule. This career also allows you to work with people and help them find homes to raise their families. 

There are few downsides to being a realtor. However, it is an incredibly competitive industry. There is probably no shortage of realtors in your area. 

The question then, is how to stand out in the crowd to generate more real estate leads?

Using digital marketing to maximize your sphere of influence in your community should be at the top of your list. And we’re going to walk you through it.

Keep reading for a quick guide on how to grow your real estate business. 

1. Use Virtuance Marketing Suite to Create Stunning Listing Websites

When people start thinking about buying a new home, the first thing they do is check online for available listings. They want to know what the market looks like, what’s available in their area, and what type of home they can find in their general price range. Typically, this means searching third-party listing websites like Zillow.

The Virtuance Marketing Suite

It’s a wonderful idea to upload your listing on all of the third-party listing sites as well as your MLS. Additionally, you should always highlight your listing with its own listing website. The Virtuance Marketing Suite allows real estate agents to quickly create stunning listing websites that are SEO optimized. The Marketing Suite is a fantastic tool for generating leads. Listing websites created on the Marketing Suite automatically include lead generation that sends you an email every time you receive a new lead.

Here are a few things you can do in the Virtuance Marketing Suite

  • Create compelling listing sites
  • Upload content to your social media profiles
  • Share viewing reports with your clients
  • View statistics reports in real-time
  • Choose from a selection of beautiful website themes
  • Download your images and videos
  • Optimize site for SEO
  • And more

The quality of the platforms you use to market your listings plays a vital role in your ability to generate real estate leads. Don’t rely on DIY websites and unprofessional content. 

2. Maximize Your Sphere of Influence on Social Media

Next, let’s discuss your social media presence. Did you know that 72% of Americans use at least one form of social media? Most of us use several social media apps multiple times a day.
Between Facebook, YouTube, Pinterest, Instagram, Tik Tok, and Twitter, social media provides a major outlet for real estate digital marketing. Using these platforms, you can showcase your listings, communicate with buyers and sellers, and grow your personal brand.
Use organic marketing to create engaging content. Gradually grow your following to increase your sphere of influence.
Supplement your posts with paid social media advertising. You can dictate who sees your ads based on zip codes and smaller geographic locations. Paid ads also provide valuable feedback about user engagement to help you streamline your marketing. 

3. Create Virtual Open Houses

One of the best tools for lead generation for real estate agents is open houses. However, technology is changing the way we do things. A homeowner no longer needs to open up their house to strangers for an entire weekend to accommodate an open house. 

Now, you can create virtual open houses to enhance your digital marketing strategy. This method of hosting open houses has multiple benefits. 


First, homeowners aren’t inconvenienced for multiple days while handfuls of strangers parade through their house. They don’t have to vacate their own homes, nor will they have to reclean everything after the fact. 

Second, virtual open houses maximize your selling potential because they increase accessibility. Buyers don’t have to go out of their way to get to an open house. Just as importantly, virtual open houses aren’t limited to a single day or weekend. 

Therefore, virtual open house marketing is one of the best lead generation strategies for growing your real estate business.

4. Use HDReal® Images to Boost Buyer Interest

Now, let’s talk about image quality and how it relates to real estate lead generation. As noted earlier, we live in a digital world. Most people looking to buy a home begin their search online.

Naturally, the images they see of available homes have a profound effect on their decision-making. For example, if a buyer stumbles across a home that has limited images of the interior, they’ll probably wonder what the seller is trying to hide.

In most cases, they won’t even consider the house as a possibility. The same is true of home listings that have poor quality, blurry, or grainy images.

If you want to maximize your leads, take a look at HDReal® images. These images are virtually enhanced using AI technology. Typically, using these images to entice buyers has shown to sell homes faster and for more money.

5. Provide Aerial Video and Photography

When selling homes, many homeowners (and realtors) forget that the property the house sits on can be just as important as the home itself. Buyers want to see the full potential of future life on that property. This includes outdoor living spaces, areas for their kids and pets to play, gardening spaces, and more. 


You can increase your real estate lead generation efficacy by incorporating drone photography and videos in your listings. Aerial photography helps buyers get a better idea of the property size and surrounding area. In many cases, drone footage will push online shoppers to tour the home in person. 

6. Network With Other Local Professionals

One of the best ways to increase your sphere of influence is by networking with other local businesses. In many cases, this means reaching out to other professionals and building an affiliate relationship. Ideally, you should work with people within the real estate industry and related industries, such as:

  • Other realtors (to help one another buy/sell)
  • Banks and mortgage lenders
  • Contractors
  • Furniture companies
  • Insurance providers
  • Homebuilders

You can work with these people in person or through digital marketing. For example, you can post content on one another’s blogs and social media pages. You can also place banners on their websites leading to your page. 

7. Invest in Professional Marketing 

Finally, understand that improving your sphere of influence and building your brand credibility means creating professional content for your website, social media profiles, emails, and advertisement. Consumers can tell the difference between high-quality content and DIY “that-will-do” content. 

Consider investing in marketing enhancements that will take your content to the next level. This includes high-definition, engaging YouTube videos, visual image enhancements, high-quality brochures, and more. 

Looking to Generate More Real Estate Leads Through Digital Marketing?
If you know digital marketing is the best way to generate more real estate leads, start improving your online presence today. And if you’re feeling a bit lost or overwhelmed, that’s okay. Few people are experts in digital marketing. 

We can help. Contact us today to schedule a shoot to enhance your digital home tours or to talk about any of our other services.