Real Estate Marketing Ideas

6 Open House Follow-Up Text Message Scripts

By Gretchen Gales Last Updated March 10, 2023 3 min read

Open houses are a lot of work, but not without benefits! From an idea to the actual event, hosting an open house is often worth the work. But success after an open house requires a little bit of effort on your end. That’s where text message scripts come in. 

Open house follow-up texts can help any real estate agent keep in touch with potential clients, even those “just looking.” If you want to start a conversation with more people, check out our list of the perfect follow-up texts to send after an open house. 

Why should you follow up after an open house? 

Following up after an open house is key to being the person future buyers or sellers think of when they’re ready to take the next steps. It’s hard to be the one they have in mind if you aren’t always at the forefront! 

Benefits of using text to follow up 

If you don’t already have a contact list, hosting an open house and following up with attendees can help you build a list of future clients.

Some people who attend open houses may be at the beginning stages of the home buying process and are curious to know how it works. By following up and being there to answer their questions, the more likely it is they’ll use your services. 

Texting is something most people do every day, making it an easy way to connect and follow up with leads. It can foster an open and communicative relationship without the formalities that other follow-up methods may come with.

Follow-up text message scripts

Looking for great follow-up text scripts to be a conversation starter? Try out one of our suggestions or mix and match for better results.

Remember, a personalized and concise SMS is crucial to reaching your audience. You only have so many characters to use when sending a text, and you only have a few moments of their attention before it’s elsewhere! 

1. A simple thanks

Many people appreciate a thank you for their efforts. Try out something like this:

Hi, ! Thank you for coming out to the open house at . I wanted to see if you had any questions about the listing or were interested in purchasing. Don’t hesitate to text or call me at or email me at . 

2. Event invite

Got another open house or other event coming up? Invite them to attend! 

Thanks for coming out to ! If you’re looking to attend similar events, I’m hosting a at on . Reply to RSVP, or feel free to ask any questions. Looking forward to seeing you again! 

3. For prospective sellers

Are a few people interested in listing and selling their property? Use a text like this to get started:

Good morning/afternoon/evening, ! I’m checking to see if you are still interested in listing your property. If so, I’m happy to send information about getting started. Feel free to text or call this number or email me at ! 

4. Listing suggestions

Have other listings a potential client may love? Tell them about it!

Hello again, ! It was great meeting you at last night. I have another listing you may be interested in seeing at . Let me know if you’d like to schedule a visit. 

5. Coffee chat

Offer clients the chance to get coffee with you. You can swap the offer with lunch or a friendly phone chat for clients who are not into caffeine. 

Hello, ! It was great meeting you at our open house at last night. How would you feel about grabbing a coffee and chatting about your goals to a home? Coffee is on me! 

6. Freebies and resources

Do you have ebooks, blogs, or other resources for potential clients? Let them know about it and start a bigger conversation. 

Hi, . Thanks for swinging by our open house at . If you’re interested in buying or selling a home, I’m happy to offer you my at no cost. Let me know, and I’ll send one your way!

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