Real Estate Lead Generation, Real Estate Tips

30 Real Estate Blog Ideas

By Carolyn Vento Last Updated December 6, 2022 2 min read

As a real estate agent, you must show your clients your expertise in the field. Writing blog posts is a productive way to accomplish this goal, and we have a wide range of real estate topics for blogs, so you can start writing today.

And if you’re not sure where to start, check out our webinar on blogging and our free blogging checklist!

Why is blogging important for real estate agents?

Besides standing out as a real estate expert, blogging can get you more leads. The more blogs you post consistently, the higher your chance of ranking high with search engines, ensuring you reach your target audience before your competitors.  

What are good real estate blog ideas?

When thinking of blog ideas for real estate, focus on what’s valuable for potential and current clients. Most want information that’ll educate and help them make important decisions. They also look for the most up-to-date, trending topics in their area. 

To help get you started, we’ve compiled 30 of the best real estate agent blog ideas.

Local market analysis

  1. Delve into details about your local market, such as community events, local businesses, and the best schools in town
  2. Analyze local housing trends, detailing if home sales are up or down
  3. Offer marketing ideas that are specific to the local lifestyle

Real estate roles

  1. Explain the duties of a real estate assistant
  2. Explore the benefits of hiring a real estate marketing coordinator
  3. Highlight the value of real estate teams

Lead generation

  1. List ways to get listing leads
  2. Suggest finding and converting expired listings
  3. Recommend asking for real estate referrals

Open house ideas

  1. Provide creative, seasonal ideas for open houses
  2. Walk people through the steps of planning and holding an open house
  3. Explain the pros and cons of holding a virtual open house

Marketing ideas

  1. Explore how to grow a real estate brand on social media
  2. Advise agents on budgeting marketing costs
  3. Provide sample marketing materials such as templates for emails and brochures

Industry news

  1. Give the market forecast for specific locations
  2. Keep everyone up to date with real estate laws
  3. Discuss property tax rates as they relate to your area or the industry

Luxury homes

  1. Offer ways to prepare for a luxury listing presentation
  2. List ideas for luxury real estate marketing
  3. Suggest details for an invitation-only luxury open house


  1. Weight the pros and cons of renting instead of buying
  2. Explain how to list a single-family rental
  3. List marketing strategies for rentals

The future of real estate

  1. Discuss housing market predictions for the coming year
  2. Explore the topic of reverse mortgages
  3. Analyze how new technology may affect the real estate industry

Photography resources

  1. Explain the benefits of using professional photography to build your brand
  2. List real estate photography options like drone imagery and 3D tours
  3. Stress the need for professional photography in real estate today

Brighten your blogs with Virtuance

When you use Virtuance’s professional real estate photography for your listings and blog, your clients will be drawn to our consistently stunning HDReal® images. Not only will our images attract more attention to sell your listing faster, but you’ll also have access to our Marketing Suite to really wow your clientele and ensure you have a consistent image across all your platforms.