Real Estate Marketing Ideas, Holidays

10 Holiday Gift Ideas for Real Estate Clients

By Carolyn Vento Last Updated December 13, 2023 3 min read

In our 2023 Real Estate Marketing Trends Report, we surveyed over 400 real estate professionals on their marketing efforts and strategies for 2023. We also found out their favorite gifts to give clients during the holidays!

Our research shows that people value useful and thoughtful gifts the most. These top holiday real estate client gift ideas will help clients remember you all year.

Why should you give gifts to clients?

Gift-giving season is the perfect time to show your clients that you appreciate their business and any referrals they’ve given you throughout the year. With increased parties and mingling during the holiday season, a classy gift from you will create a buzz in your neighborhood as it reflects you and your business.

And since the holiday season is fast approaching, here are 10 of your favorite holiday gift ideas!

10 best holiday gift ideas for real estate clients:

1. Wine or champagne

A toast to the holidays! Your clients have a lot to celebrate, whether that’s buying, selling, or just looking forward to the new year. A bottle of wine or champagne is a classic gift. 

2. Gift cards

Your clients will love picking out something at their favorite store or something for their new home when they receive a gift card from you. 

3. Locally-made gifts

Giving a locally-made gift, such as a handmade candle, piece of art, or other types of home decor from a neighborhood shop, shows that you know your community and are willing to give back. 

4. Baked goods

Who doesn’t love a yummy treat during the holidays? Baked goods give people a cozy feeling and make them feel welcome.

5. Calendar

A calendar gift is a clever way to get clients to think of you each month. To make yours unique, include community events and home maintenance reminders.

6. Ornaments

Your clients will love a special ornament to commemorate their new properties each year as they decorate their trees. 

7. Plants/wreaths

A house plant is another long-lasting gift that will keep you in your client’s mind for referrals. A wreath is another option that can bring happiness and warmth to a home.

8. Custom gift basket

Customizing a gift basket that your clients will love shows them that you paid attention to their wants and needs.

9. Holiday card

Sometimes a traditional holiday card may be enough to acknowledge your clients during the holidays. Be sure to use a high-quality photo of one of your listings on the front and personalize it with a handwritten message.

10. Doormats

A welcome doormat is a perfect gift to give to a new homeowner. A holiday-themed one is fun, while an everyday one is useful.

Making spirits bright with Virtuance

You can keep your clients happy all year long by using Virtuance’s professional real estate photography

Our high-quality real estate photos will help you build your brand and capture potential clients’ attention longer than other photography services. As you generate more leads and close more deals, you can refer to this blog, as you’ll have plenty of gifts to give next year!


Create Christmas cards featuring a personal touch, such as a photo, contact information, and a quote from a favorite Christmas song or movie. Agents can distribute physical cards in their neighborhoods’ mailboxes or send digital copies to email contacts, offering a warm and personalized gesture during the festive season.

Host a holiday open house with cozy decorations reminiscent of a family gathering. Incorporate elements like colorful wreaths, stockings, classic Christmas tunes, and festive scents like pine or peppermint. Creating a warm ambiance can leave a lasting impression on potential clients, making them feel more connected to the property.