Real Estate Tips

Top Real Estate Listing Keywords

By Emily Maracle Last Updated February 21, 2023 2 min read

Real estate professionals know how vital a real estate listing description is. You’re unlikely to attract potential buyers if you can’t adequately describe a property and its features. 

Before ever stepping onto a property or scheduling a showing, most home buyers begin their search online. And because of this, having an attention-grabbing listing description is critical. 

If your listing doesn’t stand out, potential leads are unlikely to reach out about a showing, meaning your listing sits on the market longer. 

To ensure your listings shine, we’ve put together a keyword list to help you craft the perfect listing description to target your ideal audience and boost your listings online. 

Why listing keywords matter

According to NAR’s Home Buyers and Sellers Generational Trends Report, 41% of all buyers’ first step in the home buying process is looking online for properties. 

As almost half of all buyers are going off the property’s online presence, ensuring you have a compelling description is key. And with effective listing keywords, generating potential buyers and leads for your listings will be easier. 

How to use listing keywords effectively

While it’s crucial to use listing keywords in your description, you don’t want to stuff your description with them. Your listing description should flow naturally, be grammatically correct, and be easily understood

That said, you don’t need an English degree or to be a professional writer to use listing keywords effectively. Start by thinking about the property, things the seller wants to highlight, and what you know are selling points for potential buyers. 

After you’ve brainstormed and have a general idea of how you’d like to present the property, you can decide which keywords show the property’s potential and generate buzz.

Top real estate listing keywords

We’ve put together the top real estate listing keywords to help you craft listing descriptions that sell. The three categories of keywords we’ll dive into are descriptive, location-specific, and home features. 

Descriptive keywords

When creating an enticing listing description, you want to use descriptive keywords to attract potential buyers’ attention. Words highlighting that the property is luxurious, open, unique, or updated are considered power words

If power words are thoughtfully added to a description, they’re more likely to catch a reader’s eye versus using a word like beautiful. Below you’ll find a short list of descriptive keywords:

  • Luxury
  • Luxurious
  • Captivating 
  • Updated
  • Renovated
  • Remodeled 
  • Spacious
  • Open concept
  • Unique
  • Sizable
  • Emerging
  • Potential
  • Bright
  • Open
  • Fresh

Location-specific keywords

Location-specific keywords are valuable to a listing description as they help solidify why someone should book a showing. If a potential buyer sees a home they like but isn’t familiar with the area, including location-specific keywords can help them determine whether it’s worth a look. Consider using keywords like:

  • Close to amenities
  • Excellent schools 
  • Near public transportation
  • Walking distance to parks 
  • Quiet street
  • Privacy
  • Walkable
  • Central to 

Home feature keywords

Finally, highlighting the home’s features through listing keywords is another way to hook potential leads. Although you can show features through your real estate photos, adding and describing them in the listing doesn’t hurt. Some popular listing keywords for homes include:

  • Energy efficient 
  • Green features
  • Gourmet kitchen 
  • Master suite 
  • Walk-in closet
  • Hardwood floors
  • Landscaping
  • Natural light
  • Custom-built
  • Outdoor spaces
  • Original
  • Vibrant 

How Virtuance can elevate your listings with real estate photos

Another important part of an attention-grabbing listing description? High-quality professional real estate photos. Even with a compelling listing description, potential buyers will still want to see what the property looks like. 

With Virtuance’s professional real estate photography, you’ll have stunning real estate photos to match your listing description. Virtuance’s photography captures 2x more attention than other photography solutions, elevating your listings to sell faster.