Real Estate Photography Resources

How to Prepare a Property for a Professional Real Estate Photography Photoshoot

By Michael Yates Last Updated March 8, 2024 3 min read


The importance of high-quality real estate photography in showcasing properties and attracting potential buyers cannot be overstated. As a professional real estate photographer, proper preparation is crucial to ensure flawless images that capture the essence and appeal of the property. This comprehensive guide will outline the essential steps to prepare a property for a professional real estate photography photoshoot, maximizing its visual impact and increasing its marketability.

Declutter and Clean

Before photographing a property, removing any clutter and ensuring a clean and pristine environment is essential. Clutter can be distracting and diminish the property’s visual appeal. Start by removing personal belongings, excess furniture, and any items that may visually clutter the space. A clean and organized environment allows the property’s unique features to shine through the lens, highlighting its true potential.

Stage for Success

Staging a property is an art form that helps create a visually enticing and emotionally engaging environment for potential buyers. When preparing for a professional real estate photography photoshoot, consider the following staging tips:

Neutralize the decor: Aim for a neutral color palette that appeals to the widest range of buyers. Neutral tones create a clean and timeless look, allowing potential buyers to envision themselves in the space.

Highlight focal points: Identify the property’s unique features and accentuate them. This could include a stunning fireplace, a picturesque view, or an architectural detail.

Add tasteful decor: Strategically place furniture, artwork, and decorative items to enhance the ambiance and create a sense of luxury and comfort.

Enliven with plants and flowers: Adding greenery and fresh flowers can bring life to a space and make it more inviting.

Enhance Curb Appeal

The exterior of the property is the first impression potential buyers will have. To ensure a positive impact, pay attention to the following aspects:

Landscaping: Trim bushes, mow the lawn, and remove debris. Neat and well-maintained landscaping enhances the property’s curb appeal and sets a positive tone for the photoshoot.
Exterior maintenance: Evaluate the condition of the property’s exterior. Touch up paint, clean windows, and repair any visible damage or wear.

Outdoor areas: Stage outdoor spaces like decks, patios, or gardens. Arrange furniture, add cushions, and create an inviting atmosphere to showcase the potential for outdoor living.
Optimize Lighting

Proper Lighting is Crucial in Real Estate Photography.

Natural light: Utilize natural light as much as possible. Open curtains and blinds to let in natural sunlight, creating a bright and welcoming atmosphere.

Lighting fixtures: Ensure that all bulbs are functional and emit a consistent color temperature. Replace any burnt-out bulbs and consider using warm, soft lighting to create a cozy ambiance.

Balance light sources: Note any drastic differences between natural and artificial lighting. Adjust curtains, blinds, and lighting fixtures to achieve a balanced lighting scheme throughout the property.

Prepare Each Room

To capture the essence of every room, keep the following elements in mind:

Furniture arrangement: Position furniture to create an inviting and open flow. Remove any unnecessary pieces that obstruct the viewpoint or make the space cramped.

Clean and tidy surfaces: Clear countertops, desks, and tables of clutter. A clean, well-organized space adds to the property’s visual appeal and allows potential buyers to see its full potential.

Showroom condition: Ensure that each room is in pristine condition. Vacuum carpets, dust surfaces, and address any visible wear or damage.


Preparing a property for a professional real estate photography photoshoot requires careful attention to detail. By decluttering, staging, enhancing curb appeal, optimizing lighting, and preparing each room, you can create an environment that captivates potential buyers and maximizes the impact of your real estate photography. Remember, the goal is to showcase the property’s true potential and create compelling visuals that leave a lasting impression on viewers.