Real Estate Marketing Ideas

Understanding SEO For Real Estate Agents

By Lindsay Goebel Last Updated February 16, 2023 4 min read

Homebuyers no longer rely on direct mail to find active listings. Nearly ninety percent of home buyers begin their home search online.

As a real estate agent, it’s crucial to stand out from your competition online with marketing tools and strategies. One of the best online marketing strategies for your real estate business is SEO or Search Engine Optimization.

What is SEO?

SEO is a digital marketing strategy that focuses on improving website performance and relevance to rank higher on search engines like Google and Bing. When you practice good SEO, search engines understand what information your website provides users and how good your website’s reputation is within your industry. When you improve your search engine rankings, you can gain website traffic and authority on the related search query. Quality content is an essential part of search engine optimization. 

A business’s desired website user reach may vary depending on the industry. Typically real estate brokerages focus on local SEO techniques unless the brokerage is a national brand.

With local SEO, your team or brokerage’s real estate website targets users in a specific region through technical and organic optimization. If your real estate website markets to a target audience in a particular location, include locally targeted keywords, metadata descriptions, and specific internal and external links, among other items, to improve your website’s search engine page rank in the area you want.

The higher your website ranks on search engines, the more likely people in your target area see the website on the first page when searching for listings or a real estate agent to hire. Because proper SEO helps your site rank better, it is a beneficial marketing technique for the real estate industry.

Impressive SEO tools

What are some of the best ways to get started? How do you look up which keywords could significantly optimize your site and your property’s landing page? SEO companies consistently develop new tools that provide businesses with in-depth website insights.

First, you should start by conducting an SEO website audit. Real estate SEO experts around the nation use audits every day. An SEO audit analyzes your website and determines how easy it is for organic users to find the website and navigate the pages. When using an SEO service, it is essential to perform an SEO audit on your site and see which pages are performing well and which pages need improvement through a tool like SEMRush. Additionally, SEMRush provides search volume and keyword intent for any keyword you research.

Google My Business and Website SEO Optimization After that, make the critical website changes the audit suggests, which may require hiring a contractor to help you with technical website work. Ensure that the website pages are fast enough to prevent high bounce rates (users navigating away from your site because of slow speeds).

Some well-known and helpful tools for local SEO include:

Google Analytics (measure your advertising ROI) Google Search Console (for measuring site traffic) Growthbar (content generation tool) Georanker (research and monitor SEO strategy for your site) Using these tools can help you have a fully optimized website and generate leads in no time.

Ways to Use SEO services to help your real estate agency

With SEO tools in place, expect an increase in organic traffic to your website from users browsing your active listings. Real estate companies can also use local SEO by creating a single property website. These localized listing websites are optimized to help buyers find your listings without using a portal. Also, the internal links you’ll gain from these listing sites are powerful when it comes to your performance in organic search. 

Another way you can boost traffic to your website is to write guest blog content for other websites—Target long-tail keywords such as common questions related to common online searches. Guest blogging can help build brand awareness in your industry and increase link building back to your site. Link building is an effective way to improve your SEO. When other websites link back to your website, search engines understand that your site is a reputable source of information. Plus, when people follow the links to your website, that’s a great source of qualified leads.

Again, we can’t say this enough; if you want to rank for search terms, you need to focus on high-quality content. Feature your homes for sale or other successful listing stories in a blog post. Think about ideas for real estate content relevant to your niche. Something that a first-time home seller might need to know may not be necessary to a real estate investor. To improve your website’s relevant traffic, you have to incorporate relevant content creation in your marketing strategy.

SEO marketing strategies for real estate agents

Using SEO for real estate agents is not as difficult as it may first appear. Incorporating SEO into your real estate marketing strategy will drastically improve your online traffic and help you build authority on search engines. Focus on helpful content, and your search rankings will improve before you know it! Get content like this in your inbox every week!