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Tools of Real Estate Titans – Section 2: Tools of the Trade

By Lindsay Goebel Last Updated October 8, 2019 4 min read

Learn the tools, books, and strategies used by top real estate professionals from across the country

We asked hundreds of real estate professionals about their habits, marketing strategies, and tools they use to be successful both professionally and personally. This content is a summary of those responses.

Tools of the Trade

tools of trade tools

It shouldn’t come as a surprise that the modern agent is plugged into technology to help them drive their business. Gone are the days of the Rolodex, Post-It notes, and paper calendars. Today’s agent utilizes productivity tools to ensure they are providing ongoing communication to their clients/prospects, staying organized, and staying on top of their brand.

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tools of trade items in car



Over 75% of your peers mentioned toilet paper as an essential tool to keep in the car – take note!

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tools of trade purchases

An Alexa is not only an excellent tool for you to stay productive and on top of your life, but it’s also perfect as a home warming gift!

Electronic tape measures are game-changers! Agents are measuring for floor plans in half the time thanks to these babies!

The One Thing

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions–and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH–LESS AND MORE. In The ONE Thing, you’ll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life–work, personal, family, and spiritual. WHAT’S YOUR ONE THING?

The Go Giver –

Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.”

Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.

Rich Dad, Poor Dad

Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Millionaire Real Estate Agent

The Millionaire Real Estate Agent explains:

  • Three concepts that drive production
  • Economic, organizational, and lead generation models that are the foundations of any high-achiever’s business
  • How to “Earn a Million,” “Net a Million,” and “Receive a Million” in annual income

Ninja Selling

In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.

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Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Breaking news: real estate professionals like to read about real estate! These titles were the unanimous picks as must-reads. If you haven’t checked them out, do so ASAP!

Go back to Tools of Real Estate Titans Section 1: Marketing Tools –>