Real Estate Marketing Ideas

Tools of Real Estate Titans – Section 2: Tools of the Trade

By Lindsay Goebel Last Updated October 28, 2021 4 min read

Real Estate Marketing Tools

We asked hundreds of real estate professionals about their habits, marketing strategies, and real estate marketing tools to be successful both professionally and personally. If you’ve read Part 1 of this series of articles, you know that much of your competition is present on social media channels. However, real estate marketing strategies can incorporate more than email marketing tools, Google Ads, and social media posts. We were interested in other tools for agents as well! This content is a summary of those responses.

Tools of the Trade

tools of trade tools

It shouldn’t surprise that the modern agent is plugged into technology to help them drive their real estate business. Gone are the days of the Rolodex, Post-It notes, and paper calendars. You can add prospective clients and their email addresses directly into your phone instead of carrying around a ton of business cards. Today’s agent utilizes productivity tools to ensure they provide ongoing communication to their clients and qualified leads, stay organized, and stay on top of their real estate brand.

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Real Estate Agent Car Essentials

tools of trade items in carOver 75% of your peers mentioned toilet paper as an essential tool to keep in the car – take note! No one wants to meet a potential client unprepared!

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Top Inexpensive Real Estate Agent Tools

tools of trade purchases

An Alexa is not only an excellent tool for you to stay productive and on top of your life, but it’s also perfect as a home warming gift for your potential buyers.

Electronic tape measures are game-changers! Agents measure for floor plans in half the time, thanks to these babies! If you want a powerful tool that doesn’t break the bank, we recommend grabbing one!

Top Real Estate Books

The One Thing

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions–and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.

NOW YOU CAN HAVE BOTH–LESS AND MORE. In The ONE Thing, you’ll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life–work, personal, family, and spiritual. WHAT’S YOUR ONE THING? This book can help you with your real estate business and is a perfect gift for real estate teams.

The Go-Giver

Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give, and you shall receive.” Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people worldwide. Today, this timeless story continues to help its readers find fulfillment and tremendous success in business, personal lives, and communities. Take a break from your social media platforms and give this book a read. There’s a ton of relevant content for real estate professionals.

Rich Dad, Poor Dad

Rich Dad Poor Dad is Robert’s story of growing up with two dads, his birth father and the father of his best friend, his rich dad, and how both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you. This is a great book for all sorts of industry professionals, including real estate companies, continuing education for colleagues, and even a real estate marketer.

Millionaire Real Estate Agent

The Millionaire Real Estate Agent explains:

  • Three concepts that drive production
  • Economic, organizational, and lead generation models that are the foundations of any high-achiever’s business
  • How to “Earn a Million,” “Net a Million,” and “Receive a Million” in annual income

This book is perfect if you’re looking to develop a solid real estate marketing plan. When you want more qualified leads, you’ve got to have a business plan.

Ninja Selling

In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.

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Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Breaking news: real estate professionals like to read about real estate! These titles were the unanimous picks as must-reads. If you haven’t checked them out, do so ASAP!

Go back to Tools of Real Estate Titans Section 1: Marketing Tools –>