Real Estate Marketing Ideas

TikTok for Real Estate: A Beginner’s Guide to Marketing Your Listings

By Michael Yates Last Updated February 29, 2024 2 min read

So, you’ve decided to jump on the TikTok bandwagon to showcase your real estate listings? Wise move! With millions scrolling for content daily, it’s a goldmine for agents eager to showcase their properties in a fun and engaging way. But where do you even start? Don’t sweat it; we’ve got you covered. From setting up your account to creating viral content, we’re here to guide you through the TikTok jungle.

Getting Started on TikTok

Before you can become a TikTok real estate guru, you’ve gotta start with the basics.

  • Setting Up Your Account: Choose a username that reflects your brand and make sure your profile pic is as welcoming as an open house. A bio that’s short, sweet, and to the point will tell the world what you’re all about.
  • Understanding Your Audience: Think about who’s likely to swipe up on your content. Young couples? City slickers? Knowing your audience is half the battle.

Crafting Your First Posts

Alright, time to hit the ground running. But what’s the secret sauce to engaging posts?

  • Showcase Listings with a Twist: Don’t just walk through a house; make it an adventure. Highlight unique features with flair and creativity.
  • Tips and Tricks: Share insider advice on buying or selling homes. Quick, digestible tips work best.
  • Community Highlights: Showcase the neighborhood. A great cafe or a beautiful park can be just as appealing as the house itself.

Growing Your TikTok Presence

With a few posts under your belt, it’s time to turn up the heat and get your content in front of more eyes.

  • Engage with Your Audience: Reply to comments, duet with fans, and stay active. Engagement breeds engagement.
  • Use Hashtags Wisely: Hashtags are your best friend. Use popular ones like #RealEstate but don’t forget local or niche tags like #DreamHomes.
  • Collaborate with Local Businesses: Partnering with local businesses for shoutouts can boost your visibility to local buyers.

Creating Content That Sells

Now, let’s talk about making your listings irresistible.

  • Before-and-After Transforms: People love a good transformation. Show off your staging skills with before-and-after videos.
  • Highlight Unique Features: Got a listing with a killer view or a custom kitchen? Make it the star of your video.
  • The Power of Storytelling: Tell the story of a property. Every home has its quirks, and those little details can make your content stand out.


  • How often should I post on TikTok? Aim for at least once a day to keep your audience engaged without overwhelming them.
  • Can I reuse content from other platforms? Sure, but tweak it to fit TikTok’s vibe. What works on Instagram might need a little adjustment to shine on TikTok.
  • What’s the best time to post? It varies, but generally, posting when your audience is most active (think evenings and weekends) is a good start.


Diving into TikTok for real estate marketing might seem daunting at first, but it’s all about letting your personality shine through and connecting with your audience in a genuine way. Remember, it’s not just about showcasing listings; it’s about building relationships and creating a community around your brand. So go ahead, give it a whirl, and watch your real estate game flourish on TikTok!

And there you have it, a beginner’s guide to making waves on TikTok with your real estate listings. Remember, the key is to stay consistent, be authentic, and have a blast creating content. Happy TikToking!