Real Estate Marketing Ideas

Top 20 Real Estate Marketing Ideas to Try this Year

By Michael Yates Last Updated March 8, 2024 4 min read

Creating value and awareness is one of the top challenges facing real estate agents. With 86% of buyers purchasing their homes through a real estate agent or broker, you need to stand out in a crowded space by ensuring your marketing is on point. This article provides the top 20 real estate marketing ideas that top agents use to promote their businesses that you can start using today!

Create a website

Having a website for your real estate business is essential as it serves as a digital hub for interested buyers to learn more about available properties and your agency. Regularly updating listings on your site keeps prospects coming back as they search for properties.

Start a blog

Starting a blog and creating content optimized for SEO helps establish industry expertise. Blogs also create an outlet for sharing industry news, events, and advice for potential clients, helping to stay top of mind and build credibility.

Develop email marketing campaigns

Email marketing allows you to connect with past and potential clients, keeping them updated on new property listings and nurturing relationships. By staying in touch, agents can increase the chances of receiving referrals or securing repeat business.

Employ virtual staging

Virtual staging provides potential buyers with a sneak preview of what a home looks like, allowing them to envision themselves living there. This can be especially valuable in the post-pandemic world, as it brings open houses online.

Try experiential marketing

Hosting events such as area tours, home-buying workshops, or open houses can engage prospects and create deeper connections. Experiential marketing brings the agent’s brand to life and increases conversion rates.

Partner with local businesses

Collaborating with local boutiques, showrooms, or coffee shops can help promote listings and create incentives for potential buyers. By showcasing businesses in the area, you make the neighborhood more appealing.

Run paid Instagram promotions

Utilize the power of Instagram to reach home buyers and promote listings. Paid promotions allow you to target specific demographics, ensuring that the most relevant audience sees your ads.

drone photography

Use drone photography

Drone photography provides sweeping shots of homes’ exteriors and surrounding landscapes, adding a layer of professionalism and appeal to your listings. Drone photography helps give prospective buyers more insight into the property and surrounding areas.

Create a Zillow profile

With over 188 million monthly viewers, having a Zillow profile allows you to share your listings with a large audience and connect with potential clients. It’s a free tool that can expand your reach.

Ask for referrals

Referrals are often the highest quality leads as they come with a higher level of trust. By asking clients if they know anyone in need of real estate services, you open the door to new leads. Consider offering incentives for referrals.

Make your own videos

Video can be a powerful tool for realtors. Creating your own videos doesn’t have to be expensive and can help showcase properties, share market updates, and build your personal brand.

Utilize social media

Maximize your presence on social media platforms like Facebook, Twitter, and LinkedIn to connect with potential clients, share relevant content, and increase visibility for your listings.

Host webinars

Hosting webinars on topics related to real estate can position you as an expert and attract potential clients. Webinars provide a platform to share valuable knowledge and establish credibility.

Create professional branding materials

Investing in professional branding materials such as business cards, brochures, and flyers can help create a polished and cohesive image for your real estate business.

Network with other real estate professionals

Connecting with other real estate professionals can open doors to collaborations, referrals, and valuable industry insights. Attend networking events, join industry associations, and engage in online communities.

Engage with online reviews

Positive reviews are essential for establishing trust and credibility. Encourage satisfied clients to leave reviews on platforms like Google, Yelp, or Zillow, and actively respond to both positive and negative feedback.

Use live chat on your website

Implementing a live chat feature on your website allows potential clients to ask questions and receive immediate responses. It enhances customer service and can lead to more conversions.

Offer free resources

Providing free resources like ebooks, guides, or checklists on your website can attract potential clients and position you as a knowledgeable and helpful resource in the real estate industry.

Utilize local SEO strategies

Optimize your website and online presence with local SEO techniques to ensure that your business appears in local search results. Claim your Google My Business profile and include local keywords in your website content.

Leverage video marketing on social media

In addition to creating your own videos, leverage video marketing on social media platforms like Facebook, Instagram, or YouTube. Video content tends to perform well and attracts users’ attention.

To Wrap it Up

By utilizing these top 20 real estate marketing ideas, agents can build awareness, establish credibility, attract new clients, and ultimately drive more sales. Stay ahead of the competition by embracing digital marketing tools and techniques, and remember to continually adapt and innovate to stay relevant in the ever-evolving real estate industry!