How to Use ChatGPT for Real Estate Marketing

While ChatGPT is taking the internet by storm, its reach stretches far beyond the tech industry. Using ChatGPT as a real estate agent can enhance your real estate marketing, generate more leads, and help you take control of your business.  

While real estate often utilizes traditional marketing methods, such as direct mailers and word of mouth, digital marketing has significantly increased real estate agents’ reach and ability to target their ideal clients. 

Adding another task or marketing method to your day may sound less than appealing, but ChatGPT can help streamline your marketing and business. Keep reading to learn what ChatGPT is and how to use it for real estate marketing.  

What is ChatGPT? 

It’s possible to get into a very technical explanation of what ChatGPT is, but at its core, it’s a program that uses machine learning to create human-like responses. Developed by OpenAI, its main purpose is to generate conversational responses to any question or topic. 

Some of the most common ways to use ChatGPT include chatbots, customer support systems, research assistance, or language translation. 

Understanding the benefits of ChatGPT for real estate

Based on the general explanation of ChatGPT, you may be wondering how it can benefit a real estate professional. Apart from an increase in efficiency by using an automation tool, the three most beneficial uses of ChatGPT for real estate are content creation, writing listing descriptions, and creating real estate templates for your business. 

Getting started with ChatGPT for real estate marketing

Thankfully, getting started with ChatGPT for real estate marketing doesn’t require a tech background. All you have to do is create an account with OpenAI, and you’re ready to automate and personalize your experience!  

Content creation with ChatGPT

One of the easiest ways to integrate ChatGPT into your daily workflow is to use it for content creation. 

To start, all you need to do is give ChatGPT an instruction. So, if you’re interested in writing a blog for your site on a local neighborhood or the real estate market and need help getting started, all you have to do is type in, “Write an outline for a blog on ,” and ChatGPT gets to work. 

Similarly, if you’re feeling stuck on writing a funny or enticing social media caption, look to ChatGPT for some ideas. You could ask, “Write an interesting social media caption for a brand new home in the Denver area.” Or, if you want to create a video, ask ChatGPT to write you a script or generate some ideas for content. 

You can also use ChatGPT to write website descriptions or landing pages to help your page rank better on search engines! 

In a few minutes with ChatGPT, you could significantly decrease the time spent creating content for your target audience, social media, or website. 

Write listing descriptions with ChatGPT 

Want a listing description that wows clients? Yep, ChatGPT can do that too. Instead of crafting the perfect listing description for an hour, ChatGPT can generate ideas in seconds, meaning your listing is up and generating leads faster!

An easy way to start is by giving the prompt, “Write a listing description for .” From there, ChatGPT will craft a grammatically correct listing description. 

To dive deeper, you can add more detail to your prompt. For example, “Write a listing description for that will attract first-time home buyers.” 

Within seconds you’ll have a listing description that’s basically ready to go! Just be sure to double-check the information and make any necessary changes. A limitation of ChatGPT is that its knowledge is only up-to-date as of 2021, so you may need to add or remove details if something has changed with the home since then. 

Creating real estate email templates with ChatGPT

Another great way to use ChatGPT is to create templates for your everyday tasks and email marketing. 

For example, if you need a new template for your monthly newsletter, you can ask ChatGPT to craft something. 

Other template ideas include cold emails for lead generation, emails introducing a new listing, open house follow-ups, or even referral requests! Using ChatGPT to create email marketing templates helps personalize and build strong relationships with your target audience without adding additional tasks or hours to your day. 

Using real estate photos for marketing 

Implementing a new real estate marketing strategy can seem intimidating and complex, but ChatGPT actually increases your efficiency, providing a better customer experience, generating more leads, and closing more deals—everything you want and need as a successful agent. 

And we’ve only covered a small number of its capabilities! An exciting part of using ChatGPT is the freedom to experiment. If you’ve decided to cold call, consider asking ChatGPT to write you an engaging script. ChatGPT is a great way to expand your marketing efforts without expending energy. 

Another easy way to enhance your real estate marketing without adding additional tasks? Virtuance’s professional real estate photography. You can order and schedule your shoot online 24/7, and you don’t even have to be present on shoot day! Even better, all orders come with next-day delivery and a single-listing website to help sell your listings faster and for more money.