Real Estate Marketing Ideas, Farm Fridays

How to Generate Leads With Facebook Messenger Ads

By Meaghan Loraas Last Updated January 26, 2022 4 min read

Hello and welcome back to Farm Friday! I hope that the social media post and blog post ideas have helped you all with your content calendar. Real estate marketing can be overwhelming, mainly because most agents don’t have real estate marketers at their disposal. Most of you reading this probably have to wear multiple hats to get the job done. I’m here to try and make it a little easier!

Did you know that 2021 was a record-breaking year for new agents on the job? There’s more competition than ever. As a result, Realtors are trying to find new ways to generate real estate leads, and many are turning to Facebook Messenger ads to make that happen. When done correctly, real estate lead generation with Facebook Messenger Ads can have significant returns on investment.

What is Facebook Messenger Marketing?

Facebook Messenger Marketing is an advertising platform developed by Facebook in 2015. It allows advertisers to create messages that appear as sent directly from friends or family members. This messaging has been shown to increase engagement rates by up to 30%. The idea behind this is simple: people trust other people’s opinions over brands.

Why Use Facebook Messenger Advertising?

Messenger ad campaigns allow you to target users based on age, gender, location, interests, relationship status, education level, occupation, income level, and even if they’re pregnant. You can also use these targeting options to reach specific audiences within a particular demographic. For example, you could advertise to women who live within a particular city and earn $50k per year.

How Can Facebook Messenger Lead Generation Help My Real Estate Business Grow?

If you want to grow your business, you need to generate leads. And what better way to do that than through Facebook Messenger Marketing? With Messenger ads, you can send out personalized messages to potential clients. These messages will be delivered right into the inboxes of those interested in finding real estate agents.

how to generate real estate leads with fb messenger
Make sure to follow these three tips to ensure you don’t waste money on ads that don’t convert!

Can You Really Generate Leads with Facebook Messenger Ads?

The short answer is yes. However, this takes careful planning and execution to make it work well. Keep these three tips in mind when developing a Facebook Messenger Ad campaign.

  1. Firstly, you need to create a text-based ad that delivers real value. If your ad looks like spam, users will ignore it and unsubscribe from your services.
  2. Secondly, you need to set up targeting correctly. Your messaging must be relevant and tailored to that audience, or people won’t feel comfortable using you as their Realtor. Make sure you use specific language designed to attract a potential buyer if that’s what you’re looking for. The language you would use for seller leads should be different. Any real estate services you offer should have their own unique messaging.
  3. Finally, you need to track the results of your real estate lead generation. Without monitoring, you’ll never know which strategies are working or not working. You might be wasting thousands of dollars on ads with a low conversion rate.

Now it’s time to get started on your own Facebook Messenger Marketing campaign!

How To Set Up Your First Facebook Messenger Campaign

Setting up your real estate lead generation campaign is easy with Messenger Ads. You can set up your first campaign in five minutes! Follow these steps to get started.

1) Choose Your Plan

Choosing your plan is the first step of generating real estate leads on Facebook Messenger Ads. You’ll have several different pricing plans that you can choose from, but they all have monthly fees. I recommend choosing a plan that has a monthly payment you can afford. This will allow you to keep costs low while still getting the qualified leads you need.

2) Create Your Ad

A great real estate lead generation campaign begins with a great ad! Make sure your message offers real value, and don’t forget to include a strong call-to-action when you use real estate lead generation through Facebook Messenger Ads. You can look online for a message template, but an effective landing page can also help you generate an email list of qualified leads.

3) Set Your Targeting Options

You can choose from different targeting options when using real estate lead ads on Messenger. For example, targeting can include location, age range, interests, relationship status, education level, occupation, household income level, and more! Make sure your real estate leads are coming in the right way by choosing a target audience that you can relate to.

4) Run Your Campaign

Now it’s time to run your real estate ad campaign! Monitor real estate leads closely and set clear goals for yourself at the beginning of the lead generation process. Keep track of these results over time. Also, make sure you’re refining your real estate lead generation process as you go.

5) Optimize Your Facebook Messenger Ad.

You aren’t going to get real estate leads right away, and that’s okay! Keep a close eye on your real estate advertising campaign and make sure you’re seeing actual results over time. If you see that something isn’t working, take advantage of real-time optimization to see real estate leads skyrocket.

Create value-based ads that deliver real possibilities for interested parties such as prospective buyers or business owners. Facebook Messenger Ads are entirely optimized for mobile devices. Depending on your ads budget and your ability to write engaging copy, you can expect a great return on investment for these ads.

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