Real Estate Marketing Ideas, Farm Fridays

How to Prepare Your Real Estate Business for Summer

By Meaghan Loraas Last Updated April 28, 2022 3 min read

Welcome back to Farm Friday! It’s the beginning of the busy season for the real estate industry, and some of you may be getting ready to scale your operations for the summer. But before you do, it’s essential to make sure that you’re prepared.

How to Prepare for Summer

I’ve got a few tips on how to get your business ready for the summer months.

Find a Lending Partner

First off, if you haven’t already done so, I recommend that you set up appointments with lenders. This will help you if you have prospective buyers who are concerned about rising mortgage rates or who qualify for assistance. Having a lending partner at the ready can save you precious time when managing offers.

If you don’t have a lender yet, start looking around now. You’ll want to find someone who has experience working with your niche, whether that’s first-time homebuyers or relocating families. They should also know what kind of loan products they offer and what their closing costs will be.

Make Sure Your Website is Ready

Next, make sure that your website is ready for the upcoming season. If you’re not using an online marketing strategy, you need to get started. Ensure that your site is clean, easy to navigate, and has all the information that potential clients might need.

It would help if you also considered adding new content to your site. For example, if you sell homes in the suburbs, you could add a section where you talk about local schools, parks, and other amenities that people love.

And finally, make sure that your social media pages are updated. Facebook, Twitter, Pinterest, and Instagram are great ways to connect with your community and share helpful information.

Get Organized

Now that you’re ready to go, it’s time to get organized. Start by creating a spreadsheet of everything that needs to happen during the summer. Include things like showings, open houses, contract signings, and more. Then, write down any questions you might have. Finally, create a calendar so that you can keep track of everything.

Calendar Tools for Real Estate Agents

Once you’ve created this list, you can use tools such as Google Calendar to organize your schedule. The best part? There are many different options available. So, you can choose one that works well for you.

While Google Calendar is the most popular scheduling tool among real estate agents, many options could work for you and your team. 

  • Infinity
    • Infinity is a fully customizable work management tool. With Infinity, you can manage multiple projects, assign tasks, collaborate with colleagues, and even automate repetitive processes. With Infinity, you can manage your entire workflow from project creation through closeout. And with its intuitive interface, you won’t feel overwhelmed when managing multiple projects at once.
  • Fantastical 2
    • Another excellent calendar tool, Fantastical 2, is a full-featured alternative to Google Calendar. It offers advanced features, including recurring events, location sharing, etc. You can sync your calendars across devices, view your schedules on the web or via mobile apps, and even set up automated reminders.
  • Apple Calendar
    • Apple Calendar has been designed specifically for people who use Apple products at work. But if you don’t, you can still use it! You can sync your calendars across multiple devices, view your schedules online, and even set up automatic reminders.
  • Microsoft Outlook
    • Outlook is Microsoft’s email client. It allows you to create and send emails, track your messages, and access your contacts. It also gives you an overview of all your scheduled meetings and tasks.

You can always print out copies of your calendar for those of you who still prefer paper. And, if you’d rather stick to pen and paper, you can even use Post-it notes to mark events.

Whatever method you choose, make sure you stay organized throughout the summer. That way, you’ll be able to keep yourself productive and focused on your goals.

Find Events to Sponsor

Another great way to ramp up your real estate business’s operations this summer is to find local community events that you can sponsor or attend to find new leads.

For example, if you’re looking for clients in the area, consider attending local networking events and participating in meetups. Or, if you’re interested in finding potential employees, try searching for job fairs and other employment opportunities in your region.

Partner with a Local Mover

If you know someone who owns or operates a moving company, you could partner with one of them to help move their clients’ belongings during the summer months. This will allow you to expand your network while offering your services to more people. In addition, you may be able to provide discounts through that partnership to customers who need to relocate during the summer.

Summer is almost here, and many homeowners plan to take advantage of high sale prices. Make sure you stand out from the crowd with my tips. Win your next listing presentation by watching our latest webinar and sign up for The Good Stuff for more content like this in your inbox every week!