Real Estate Marketing Ideas

Building Connections: The Top Social Media Networks for Real Estate Agents in 2024

By Michael Yates Last Updated March 8, 2024 2 min read

An in-depth guide on why social media is critical for real estate agents and which social media networks to utilize for optimal professional growth.


In today’s digital age, establishing and nurturing an online presence is crucial to success as a real estate agent. With social networks galore, it can be difficult to discern which platforms to focus on and how to use them most effectively. In this article, we will explore the importance of social media for real estate agents and, specifically, which social media networks to prioritize.

Why Social Media is Crucial for Real Estate Agents

Perhaps more than other industries, real estate relies heavily on creating relationships with potential clients. Establishing a personal brand and building trust with clients is essential to a real estate agent’s success. Social media allows agents to amplify their brand and showcase their industry expertise. Active social media accounts can also encourage potential clients to reach out, furthering a real estate agent’s network.

Top Social Media Networks for Real Estate Agents

So, which social media networks are the most relevant for real estate agents? Here are the top three platforms to focus on:


With over 2.8 billion monthly active users, Facebook is the largest social network globally. For real estate agents, having a Facebook business page tailored to the industry is imperative. Creating a presence on Facebook maximizes the potential to connect with the local community and participate in neighborhood groups. Facebook also provides robust ad targeting capabilities, allowing agents to hone in on their ideal audience.


Instagram boasts over one billion active users monthly and is the fastest-growing social network. Utilizing Instagram as a real estate agent can create a visually appealing portfolio to showcase properties. An agent’s Instagram account can also be a more personal look into their daily life, building trust with potential clients.


LinkedIn, with more than 774 million members, has established itself as the perfect platform for professionals to network. Real estate agents can effectively use LinkedIn to connect with other industry professionals for potential referrals. Creating a strong LinkedIn profile can also showcase expertise in real estate and potentially attract clients.


TikTok, known for its short-form video content, has rapidly become one of the most used social media platforms globally, with over one billion active users. Real estate agents can utilize TikTok’s audience to showcase homes, highlight recent sales, offer home improvement tips, and provide lifestyle content. With a target audience of 18-34-year-olds, TikTok can attract younger potential homebuyers and help agents reach a wider audience.

Navigating the Social Media Landscape as a Real Estate Agent

In a world increasingly reliant on social media, real estate agents that do not have a social media presence may risk falling behind. By understanding which platforms are best suited for the real estate industry and creating unique content per platform, agents can unlock their potential for success. Social media platforms are perfect for expanding one’s network, showcasing expertise, and attracting potential clients.

Start creating a social media presence today on Facebook, Instagram, LinkedIn, and X, and unlock the power of each platform to build valuable connections and foster a strong online presence in the real estate industry.