Real Estate Marketing Ideas, Real Estate Tips

Top Real Estate SEO Keywords for 2024

By Emily Maracle Last Updated February 12, 2024 6 min read

By researching what your target audience commonly searches and creating content around that, you will rank higher on search engines, guaranteeing your blog and website are seen by the right people—meaning more leads and sales! 

Suppose you work as a Denver real estate agent. You’ll want to ensure anyone looking for agents, brokerages, or services in your area sees your website. And that’s where SEO comes in. 

Since SEO can seem daunting initially, we’ve put together a 2024 guide on everything you need to know about SEO, including top keywords to use and why SEO is important for real estate marketing. And if you’re interested, check out our podcast, Curb Appeal, that covers SEO real estate keywords!

What is SEO? 

SEO stands for search engine optimization and helps search engines like Google, Yahoo, and Bing find your website easier. 

Part of the appeal of Google or other search engines is that you can find what you want almost immediately. With SEO, you can show search engines you have content that people want. As a reward for using SEO effectively, search engines display your website before others. 

Why is SEO important for real estate?

Utilizing SEO on your real estate website, social media, blog, or other online marketing material makes it easy for potential leads to find you, as you’ll likely be within the top few pages of a search engine. 

Most people will select their needed service if it appears within the first couple of pages of a Google search.

Think about it, when was the last time you used a service from someone listed on page seven of Google? For that matter, have you ever gone to page seven of Google? Or when was the last time you considered trying something new with no online presence or reviews? 

While real estate is still considered a more traditional industry, much of it has shifted to digital, meaning you need a mix of traditional and digital strategies to succeed. By having social proof (such as testimonials or reviews) online and a solid, put-together online presence, you’re more likely to see potential leads.   

How to use real estate SEO keywords 

Now that you understand what SEO is, you may be wondering how SEO keywords work. SEO keywords are the terms people search for and are called queries. Any time you type something into a search engine, it’s logged as an SEO keyword or query. 

Ideally, you want to include SEO keywords on your website. The easiest way to do this is to create web pages or blogs relating to your target audience and keywords.

But, before we get into the top SEO keywords to include, there are two things you’ll need to consider when selecting your keywords: search volume and keyword difficulty

What is search volume?

Search volume is a key part of SEO as it tells you how many people are actively searching for the keyword. The higher the search volume, the more people search for that term. Typically, very broad keywords—like “real estate agent near me”—will have higher search volumes than something more niche, like “real estate in Colorado Springs.” 

Search volume is continually updated, so you’ll see fluctuations in what people search and as trends change. 

Even so, it’s typically recommended to target keywords with search volumes between 100 and 1,000 and medium volumes of 10,000 to 100,000. However, depending on the industry and how competitive it is, you may find keywords have a higher or lower search volume. 

In most cases, focusing all your efforts on keywords with high search volumes above 100,000 will only help your page rank if you already have a foothold in the SEO world for your industry and see thousands of visitors monthly. 

What is keyword difficulty? 

Keyword difficulty is the other key part of SEO, as it tells you how hard it is to rank for a particular keyword. With sites like SEMRush and Ahrefs, keyword difficulty is expressed by a rating of 0 to 100. 100 is the most difficult keyword to rank for, whereas 0 is the easiest. 

In most cases, the keywords with the highest search volumes also have the highest keyword difficulties

Therefore, targeting a keyword such as “real estate agent near me” may be more difficult to rank for than something more niche, like your local market. Attention to keyword difficulty is vital as you don’t want to waste time targeting keywords you’ll have little chance of ranking for. 

When you create web pages or blogs with SEO, you want to target keywords with a mix of search volume and keyword difficulty. If you’re successful, you should find it easier to rank for content as you create it

Tools for SEO research

While we provide a comprehensive list of popular real estate keywords, you can also begin exploring and researching SEO keywords. 

Free tools like SEMRush, Keyword Surfer, or Ahrefs allow you to see what people are searching for in relation to real estate or your market. You can also use services like Google Keyword Planner and Search Console to explore keywords and search queries. 

Top real estate SEO keywords in 2024

Below you’ll find a list of popular real estate SEO keywords for 2024. After the keyword, you’ll see two numbers—the first is search volume, and the second is keyword difficulty. While these numbers will fluctuate depending on search trends, consider targeting keywords with a mix of search volume and keyword difficulty. 

If you’re just starting out, targeting easier keywords with a lower difficulty will help you establish a presence on the web. From there, you can begin targeting a wider range of volumes and difficulties. 

These keywords will cover various topics, with many leaning toward providing information or teaching your reader rather than being sales orientated. By covering a variety of topics related to real estate, your content can reach a wider audience and help you gain more leads. 

Top SEO keywords to help generate leads in 2024

  • Real estate housing market (301K, 86%)
  • Open houses near me (49.5K, 55%)
  • How to become a real estate agent (40.5K, 79%)
  • Top real estate agents (3.6K, 78%)
  • Real estate agents near me (22K, 88%)
  • Commercial real estate agent (6.6K, 76%)
  • Real estate broker near me (5.4K, 88%)
  • Best real estate agent near me (5.4K, 56%)
  • Best realtors near me (4.4K, 62%)
  • Best real estate agents near me (3.6K, 56%)
  • Difference between real estate agent and broker (1.9K, 60%)
  • Local real estate agents (1.3K, 78%)
  • Luxury real estate agent (880, 89%)
  • Best realtors (590, 57%)
  • Top real estate agent near me (590, 40%)
  • Real estate experts (480, 45%)
  • How to pick a real estate agent (390, 72%)
  • Top real estate brokers (390, 51%)
  • Types of real estate agents (390, 40%)
  • What does open house mean (390, 55%)
  • Can anyone go to an open house (320, 41%)
  • Boutique real estate firms (260, 34%)
  • Real estate agent services (170, 46%)
  • Real estate agent (search volume will vary depending on where you’re located)

Top SEO keywords to find buyers in 2024

  • Realtor (3.35M, 100%)
  • Homes for sale near me (673K, 100%)
  • Current mortgage rates (246K, 100%)
  • House for sale (165K, 100%)
  • First time home buyer (49.5K, 86%)
  • FHA loan requirements (49.5K, 90%)
  • Mortgage rates housing market (40.5K, 52%)
  • How to get a mortgage (27.1K, 74%)
  • First time home buyer programs (22.2K, 83%)
  • How to buy a house (22.2K, 86%)
  • New home listings near me (18.1K, 94%)
  • Cheap houses for sale (9.9K, 70%)
  • Cheap old houses (8.1K, 81%)
  • First time home buyers (8.1K, 89%)
  • Old houses for sale (5.4K, 69%)
  • Homes sold near me (5.4K, 31%)
  • How much money do you need to a buy a house (3.6K, 62%)
  • Steps to buy a house (3.6K, 84%)
  • What do you need to buy a house (2.9K, 62%)
  • Investment properties for sale (2.9K, 49%)
  • Should I buy a house now or wait (1.6K, 56%)
  • Local real estate (1.3K, 55%)
  • 3 bedroom 2 bath house for sale (1K, 24%)
  • Fixer upper homes for sale near me (880, 27%)
  • 2 bedroom 1 bath house for sale (260, 13%)
  • 3 bed 2 bath house for sale near me (210, 26%)
  • Remodeled homes for sale (140, 23%)
  • 2 bedroom 2 bathroom house for sale (140, 12%)
  • housing market (search volume will vary depending on where you’re located)
  • Recently sold homes (search volume will vary depending on where you’re located)

Top SEO keywords to find sellers in 2024

  • Sell my home (6.6K, 92%)
  • Selling a house (3.6K, 86%)
  • Should I sell my house now (2.9K, 50%)
  • Homes recently sold near me (3.6K, 33%)
  • Taxes on selling a house (2.4K, 89%)
  • Selling a house as is (1.9K, 67%)
  • How long does it take to sell a house (1.6K, 46%)
  • Is it a good time to sell a house (1K, 64%)
  • How to sell a house fast (1K, 77%)
  • Cost of selling a house (1K, 60%)
  • Steps to selling a house (1K, 70%)
  • How much can I sell my house for (880, 67%)
  • List my home (720, 85%)
  • Best time of year to sell a house (590, 60%)
  • Checklist for selling a house (390, 53%)
  • When selling a house who pays for what (390, 67%)
  • Listing agents near me (390, 77%)
  • Listing agents near me (390, 77%)
  • Who pays closing costs when selling a house (320, 54%)
  • Buying and selling a house at the same time (260, 66%)
  • Recently sold homes (search volume will vary depending on where you’re located)

How real estate photography can help your SEO

Having high-quality, professional real estate photography on your website or blog can increase your ranking on search engines, and it’s a great way to impress potential clients! 

Not only does Virtuance offer professional real estate photography, including aerial drone photography, 3D tours, and HDReal® images, but every order comes with a single listing website to increase your SEO efforts. 


While you can succeed in real estate without SEO, it is an important part of a digital marketing strategy.

Using popular SEO keywords for your real estate website or blog increases your reach, generating more leads and potential sales.

As SEO can be overwhelming initially, it’s best to start small.

Find a few keywords that relate to your local market or the type of real estate and services you specialize in and begin writing blogs or adding them to your website. Once you feel comfortable, you can start experimenting with additional keywords and content.