Why Every Listing Deserves Professional Photography
Professional real estate photography builds your brand and boosts your GCI.
It’s easy to fall into the trap that higher priced listings deserve better marketing. Conventional wisdom tells us that a million dollar listing deserves better marketing than a $200K starter house, right? Not so fast!
With 96% of home buyers looking at houses online, the way you visually market your listings is critical to stand out from the crowd. The best way to differentiate yourself and get more showings is with professional real estate photography.
Agents who use professional real estate photography make double the average GCI compared to agents who don’t. So before you start snapping photos with your iPhone at your next listing, here are the top reasons to hire a pro.
The Power of Visuals
Look at your favorite online retail store. The first thing you’ll notice is that they’re using professional photography for every product. From a $5 pair of socks, to a $300 pair of designer boots, the product photos they are using are perfect and consistent. This is by design. They know that photography is a powerful marketing tool that can lead more consumers to click on a product and make a purchase. They also know that the images you see on their site are a direct representation of their brand.
These two things should apply to your listing marketing. Home buyers are looking at dozens of listings online. If your thumbnail photo isn’t appealing, you could be missing out on clicks and showings. In addition, if a seller sees that you’re only using professional photography on higher end houses, they may not trust that you’ll use the best tools to sell their home. Great brands deliver a consistent message and product; your personal brand shouldn’t be any different.
A Great Camera Doesn’t Equal Great Photos
Your smartphone camera or DSLR may have all the bells and whistles, but it doesn’t mean you’ll be able to take a great photo with it. Great photography begins with composition and a true understanding of visual story-telling. Professional real estate photographers take many things into consideration, including:
The time of day to shoot to get the best lighting
The angles to shoot from to highlight a room’s best features
Skipping rooms or features that will not help market a home
Which camera settings to use that bring out the best qualities of a photo
How to scan a room and make on-the-fly changes to make the space more visually appealing
The order in which they shoot rooms to show the potential home buyer the flow of the house from room-to-room
Without professional training, it will be difficult for you to achieve successful results. Professionals use this bullet point list countless times a month to shoot listings. Let them show you the difference their images make!
Providing professional photography for your listings is one of the simplest ways you can shape your brand and business. High quality images can help generate leads, market your brand, and deliver a memorable client experience. Start making more today by investing in professional photography.
Want to Learn More? Click here to download our report Invest a Little Make a Lot with Professional Photography