Real Estate Lead Generation

4 FSBO Text Scripts for Real Estate Agents

By Lindsay Goebel Last Updated February 2, 2024 3 min read

Real estate agents know that for-sale-by-owner (FSBO) leads can be a great source of potential clients. FSBOs are often motivated to sell but may not have experience navigating the real estate market. 

While approaching them can be challenging, especially when cold calling or texting, using the right scripts can make all the difference. Agents can overcome common objections and increase their chances of success. Whether you’re asking for an appointment, explaining your value, or offering resources, these FSBO text scripts can help you connect with potential clients and grow your business.

Why are FSBO leads important?

FSBO leads are valuable contacts for real estate agents. FSBO sellers are motivated to sell but jaded by the market. Even in a seller’s market, things can go wrong for FSBOs. Real estate agents who secure an FSBO lead and successfully sell their home get a client for life. They also earn a great referral source

Why FSBO scripts work

FSBO scripts help agents overcome some of the challenges of cold calling. When you have a well-written copy as a guide, you know what to say and how to say it. Sticking to the script makes you sound more confident and professional on the phone. 

Additionally, FSBO scripts are designed to address common objections, such as “I don’t want to work with an agent” or “I don’t want to pay a commission.” By addressing these 

objections upfront, you can increase your chances of securing new real estate clients. 

4 FSBO texting scripts

While you can use these scripts to cold call, we’ve specifically created these for texting potential leads, taking the stress out of cold calling! You’re also more likely to get a response when cold texting versus cold calling, as most check their phones multiple times an hour. Here are four FSBO scripts that you can use when cold texting FSBO leads:

1. Request a listing appointment

Hi , this is with . I noticed that you’re trying to sell your home on your own. You might be leaving thousands on the table without realizing it. I’ve helped homeowners sell their homes for the most money possible. I would love to discuss your options—are you available for a quick appointment sometime this week?

2. Explain you have interested buyers

Hi , this is with . I see that you’re selling your home on your own. I have several interested buyers looking for homes in this area. Are you interested in working with an agent to help you connect with these buyers and get the best price for your home?

3. Lead with your value

Hi , this is with . I noticed that you’re selling your home on your own. While going the FSBO route can save you money on agent commissions, you may still leave several thousand more on the closing table.  

I’ve helped sellers get above-asking offers on their homes. I would love to do the same for you! I have access to a wide range of marketing tools, listing services, and resources, like professional real estate photography partners, that can help your home stand out from the competition. 

Are you interested in learning more?

4. Offer resources

Hi , this is with . I see that you’re selling your home on your own, and I wanted to offer you some resources that may be helpful, like a free home valuation tool. I also have some helpful information on the home selling process. What’s your email? 

Attract FSBO leads with real estate photography

Most FSBO sellers use their own photos to list their homes and often don’t realize it’s a detriment to their home sale. You can show FSBOs the power of professional real estate photography and how stunning listing images sell homes faster and for more money. Agents who partner with Virtuance for real estate photos capture more attention online and win more listings