Real Estate Lead Generation

How to Leverage Client Feedback for Lead Conversion

By Lindsay Goebel Last Updated September 21, 2022 3 min read

Whether good, bad, or somewhere in the middle, customer feedback can significantly help improve your real estate brand. Ideally, the goal is to achieve excellent reviews and referrals with every home sale. 

As you continue to provide the best service for clients and ask for feedback, you can market your positive reviews to generate more leads. Additionally, you can use your constructive reviews as learning opportunities. 

After you collect customer feedback, you need to have an action plan. Feedback is only helpful if you learn from the critiques and share the positives with prospects. 

Keep reading to learn different ways to leverage customer feedback and convert more real estate leads. 

Client testimonials

You hear it constantly—real estate is a people business. Referrals and word of mouth are how many real estate agents acquire more clients. While you want your clients to refer their friends and family to you, don’t miss out on the effectiveness of testimonials. 

Testimonials are easy to repurpose and use on various marketing platforms. For example, consider turning your written client testimonials into marketing materials. You can use a professional listing photo as the background image to capture more attention online. 

Guide your clients with questions

Although client testimonials are a powerful way to generate leads, not all testimonials are impactful. Testimonials need to offer specifics or quantifiable data. If they skimp on the data, they need to spark emotion with a descriptive story. 

When you ask your past clients for a testimonial, provide a template to guide them and ask thought-provoking questions. Also, it can be helpful to remind your client of the statistics:

  • Their days on the market
  • Their list price vs. sale price
  • How many offers they received

Share happy client stories on social media and your website

Don’t forget to add the best testimonials directly to your website or social media.

You can even take your client testimonial strategy a step further with video marketing. Ask your referrals to provide a testimonial on-screen either outside their new home or at your brokerage. 

Customer relationship management software

Customer relationship management (CRM) software is an essential tool for successful real estate agents and brokers. A robust CRM platform can help you manage leads, connect with clients, and catalog customer feedback

Your CRM tool can also help you create intelligent, automated campaigns based on client feedback. If you receive critiques from clients who want more communication from you, you can create an email campaign to address those pain points and demonstrate how you improved. Not only will your clients respect that you listened to their feedback, but it’ll impress them to see the positive changes moving forward. 

Finally, revisit your favorable client feedback in your CRM. Your positive reviews remind you (and your leads) of what you do well as a real estate professional. For example, you receive several reviews saying how well you know the market and the community; you can now create an entire marketing campaign highlighting your unique value proposition based on client feedback.                                             

Social proof

You shouldn’t keep your stellar real estate reviews and testimonials private. Social proof is an affordable and compelling way to promote your real estate brand. 

What exactly is social proof? By definition, “Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.” When a potential client reads a positive review about your business, they are exponentially more likely to hire you. 

Here are some social proof marketing ideas you can implement today: 

  • Post testimonials to your social media accounts
  • Create a Google My Business (GMB) account for reviews
  • Start a referral rewards program  
  • Highlight reviews and testimonials on your website or social media
  • Write a case study about a successful listing/client
  • Host a social media giveaway where users share your posts
  • Show client success stats on your website’s homepage 

Using real estate photography to convert more leads

If you’d like to start using client testimonials, having professional listing photos is a great place to start.

An easy way to do this is with Virtuance. Along with high-quality images for your website and social media channels, our Marketing Suite helps grow your real estate brand—converting more leads into clients.