Real Estate Marketing Ideas

How to Turn Your Real Estate Blog into Videos

By Lindsay Goebel Last Updated April 1, 2022 4 min read

Ready to get more juice out of your blog content? There are several ways to repurpose blog articles and further boost your website traffic. If you have a blog you see organic traffic from search engines like Google, Bing, and Yahoo. These search engines help millions of users find answers to nearly any question. Google alone processes over 3.5 billion search inquiries a day. 

Real Estate Video Marketing

Videos complement a well-executed marketing strategy. When optimized for SEO, they are easily found on search engines, especially if uploaded on YouTube. 

This article looks at the benefits of video marketing and details how you can turn your real estate blogs into videos. Videos attract over 300% more traffic for nurturing leads, according to Biteable. In the real estate industry, video marketing helps realtors receive 400% more listing inquiries. 

When you’re looking for an online video editing tool, you can choose from a variety of tools, including Motionbox. Motionbox is an online video editing tool that allows you to add photos to your unique videos with ease.
This is the perfect tool for those who want to create engaging videos where an image appears in the video when a speaker is talking about a particular topic. Motionbox offers a simple user interface with the simple drag-and-drop editor that enables users to add photos, watermarks, gif images, logos, and integrated Unplash images to the timeline to create unique videos.

It’s evident that videos receive more engagement online. Let’s dive into the different blog articles you can transform into videos and more on the benefits of video marketing. 

Property Listing Videos

First of all, if you aren’t publishing your listings on your blog, now’s the time to start! Aside from the MLS and third-party listing sites like Zillow, a blog is an ideal place to feature your listings. 

Every time one of your property listings goes live, you should publish it to your real estate blog. In the blog article, include the property’s stats, the listing description, and the professional real estate images

After you publish your listing blog post, repurpose the post into a video. There are video creation applications like Animoto that allow anyone to edit, download, and publish original videos. Animoto’s interface is user-friendly with drag-and-drop tools. They even provide a music library. 

How to Create a Property Listing Video

To create your listing video, select the best real estate images of the listing and add key features from the description onto the frames correlating with the image. For example, when you add a listing image of the living room, include text about the space. 

You can syndicate your property listing video and your blog post by sharing your new listing video on your social media channels. Include a link to the blog article or the listing page on Zillow. Then, get even more reach to your listing by sending the property video to your email list

If you want to really bring your listing to life, give a tour of the listing with a walkthrough video. Not only will this further show off your listing online, but it’ll also help build your brand. Then, show your face in the walkthrough video and make sure to give more details about the listing than viewers would read in the description. 

Educational Real Estate Videos

In addition to listing features, your blog should include educational articles about things like the real estate market, the buying and selling process, and how to prepare for a listing photo shoot. Additionally, there is a lot of opportunity in transforming educational content pieces into awesome real estate guide videos. 

You can share your educational real estate videos on social media platforms like Facebook and TikTok. There are several successful real estate agents on TikTok sharing tips and advice with their large audience. You may want to gate your educational videos. 

Gated content is a fantastic way to build your email list. To take advantage, create a lead capture form on your website or as a Facebook sponsored post and watch the emails roll in. 

how to turn your blogs into videos real estate
Using professional real estate photos in your videos can help you establish your brand and build social proof.

Benefits of Video Marketing for Real Estate

The following are the benefits of using video marketing for your real estate business!

Increase Social Media Audience

It’s evident that videos posted on social media channels receive higher engagement and more significant recall from the viewer than any other type of post. 

With these statistics in mind, real estate video marketing is a beneficial way to increase your social media audience on channels like Facebook, Instagram, YouTube, and TikTok. Video posts help businesses expand their reach, which in turn helps them grow their social media audience. 

Social media users looking to buy or sell a property enjoy educational real estate and property listing video posts. 

Gain Email Addresses

As mentioned above, gated content of educational videos is an effective way to grow your email subscription list. You can gain email addresses by creating a lead gen form linking to valuable video content like exclusive webinars and presentations. 

Video marketing may seem like an allusive technique reserved for top agents, but in actuality it is an effective strategy for all real estate professionals. If you’re stumped on what videos to create, search for ideas in the content you’ve already produced on your blog. It’s like shopping your own closet for a new outfit!