It’s no surprise that increasing your website traffic can provide a number of benefits to your real estate business. A high-traffic real estate website can help you generate valuable leads, help sell your listings faster, and even help you position yourself as a thought leader in your industry.
There are a number of ways to increase traffic to your real estate website – and it can feel completely overwhelming at first. That’s why we picked the top 4 ways we believe work best for Realtors looking for local, organic traffic growth.
1. Content Creation
Marketers often say that “content is king” and that’s completely true. Without valuable content, you are missing a foundational part of your social media and email marketing strategies (both of which can drive traffic to your website). If your website doesn’t yet have a blog, go ahead and start one today. Blogging is a great way to reach your target audience through search engines and social media.
When you begin writing content for your website, you might have some difficulty coming up with topic ideas. Your favorite real estate websites can give you some ideas. For example, go to Realtor.com/news/ and see what’s trending. The trending real estate articles will give you an idea of what people are interested in reading about.
A content calendar is another way to help you brainstorm and organize your blog article topics. Consider your target audience when designing a content calendar. Are you a buyer’s agent, a seller’s agent, or both?
Here are some content ideas to get you started:
- Tips on buying/selling
- House closing guide
- Your listings
- Case studies and testimonial articles
- Top neighborhoods in your city
- Best restaurants in your city
- A guide to home loans
- How to landscape for your region
- Real estate industry news for your market or nationally
Your value-based website content will help you with the next 3 ways to increase your website traffic.
2. Social Media Posting
Social media channels like Facebook, Instagram, and Twitter are great marketing resources for driving organic traffic to your real estate website. If you haven’t yet, go ahead and create a Facebook Business Page for your real estate business. A business page will allow you to track your post analytics including reactions, link clicks, comments, and more.
To drive social media traffic to your website, experiment with different types of social media posts. Consider posting photo tours of your listings. You can use professional real estate photography of your listings to attract engagement from your followers. Facebook is also a great place to post links to your blog articles.
You want to make sure to create a variety of content to help generate engagement and reach while also driving traffic to your site. That means you’ll want to post different types of content throughout the week – not just links to your site.
3. Email Marketing
As you continue to generate leads through forms, CTAs, and landing pages, you’ll want to create a strategic email marketing strategy. There are so many ways to use email to drive traffic to your website. Consider creating a weekly or monthly email newsletter with visuals like real estate photography and content/links to your blog.
When you send valuable content to your ideal target audience, you will get the engagement your web pages need in order to rank higher on search engines.
Learn more about creating an email newsletter here: https://www.virtuance.com/blog/real-estate-newsletter/
4. On-Page SEO
Search engine optimization, or SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
There are a number of ways to optimize your pages and site for search engines. When you write content, you’ll want to make sure that you’re helping answer a question. People are using search engines to learn about specific things or have specific questions answered. When you solve the searcher’s question, you will be rewarded with a higher ranking on Google, etc.
Additionally, select long tail keywords and phrases to bake into your content that you want to rank for on search engines. This should happen naturally as you write content about specific topics, however, it’s wise to be strategic, too. For example, if you want to rank for “real estate in ”, find natural ways to add that into your content.
When you upload professional real estate photography of your listings, name your images with SEO in mind. For example, add your city name and your agency into the file name. Additionally, if you have the option to add alt-image attributes, make sure to add keywords into that description in order to rank higher.
Increasing organic traffic to your real estate website is possible when you focus on the right strategies. Remember to write content that your audience will find valuable and share that content and the website links to social media. When you create an email marketing campaign, link to your website content and use real estate images for visuals. Lastly, focus on your on-page SEO in order to rank higher on search engines.
Always track your website metrics through platforms like Google Analytics – that way, you’ll know how to tweak your strategy and continue to increase your real estate website traffic.