Real Estate Marketing Ideas, Luxury Real Estate

5 Ways to Stand Out as a Luxury Real Estate Agent

By Alexandra Carver Last Updated March 1, 2023 3 min read

As a real estate agent, you know how important it is to stand out if you want to work your way to the top. The luxury market can be even more competitive, leaving you overwhelmed and wondering how to avoid getting lost in the shuffle.

Standing out amongst other luxury real estate agents is easier than it might initially seem. Keep reading to learn why you should work to stand out as a luxury agent—and how to do so with ease!

Why should you stand out as a luxury real estate agent?

Standing out as a luxury agent will help you build lasting client relationships, earn more referrals and leads, and position yourself as an expert in luxury real estate.

Taking your business to the next level is a goal of many luxury real estate agents. Using our tips can help you stand out to achieve this goal and more!

How to become a stand-out luxury real estate agent

Now that you understand why you should stand out as a luxury real estate agent, learning how to do so is essential. We have our top five recommendations to stand out in a luxury agent crowd.

1. Luxury real estate certifications

If you didn’t already know, luxury real estate certifications are a thing—and a valuable one at that! Further your knowledge and experience in the luxury field by taking the Luxury Homes Certification course from the National Association of Realtors. 

Entirely online, you can work this course into your day as you see fit. You’ll learn how to work with clients with a high net worth, list luxury homes, and promote yourself properly in the luxury real estate world.

2. Top-notch marketing materials

Marketing materials are important for every real estate agent. However, elevating your marketing materials as a luxury agent will ensure you’re not just marketing the home but the luxury lifestyle. 

Every time you post any form of marketing copy to attract luxury clients, show that you understand their needs and, more importantly, their wants in a property!

3. Learn your client’s needs

Speaking of client needs—you’ll need to learn them inside and out. Luxury real estate buyers come with an entirely different set of worries. Common concerns are protecting their real estate assets or leaving a legacy for their children. 

If you have answers to their questions and can help satisfy their needs, you’ll prove your worth and land that new client with ease.

4. Become an expert in expired listings

Luxury listings often expire more frequently than regular listings. Approach these expired luxury listings like any other expired listing—figure out why it expired, and approach the seller with the best alternative. 

If you can help sell their property quickly and for a price they’re comfortable with, you’ll earn their confidence and become known as a luxury agent that’s the expert an expired listing owner needs.

5. Master social media

Mastering social media is crucial in boosting your visibility, credibility, and overall brand as a luxury agent. Additionally, connecting with your target audience is easier to do over various social media channels than print media. 

Being well-versed and comfortable with multiple channels will ensure maximum success in the luxury real estate world. Don’t be intimidated by having to learn the ins and outs of social media—it’s easier to get started than you might think!

Boost your credibility in luxury real estate with Virtuance

High-quality, top-tier real estate photographs are a must if you work in luxury real estate. You’ll be able to grab—and keep—the attention of luxury buyers if you present them with incredible shots of luxury properties. Take advantage of our HDReal® images, aerial photographs, marketing enhancements, and more to help you stand out as a luxury agent. Going the extra mile with Virtuance will make all the difference!